1. They were serious gamers who added extra processing power, memory, graphics display and sound cards to improve the gaming experience. This means that they would be willing to spend the additional money for the headset offered by Emotiv.
2. Game development for PC games for much less concentrated. Emotiv could release the development kit online and see what happened. Growth could occur organically as developers built increasingly sophisticated games that integrated thought controlled technology.
3. They were a tight knit community and spread news about a new technology quickly. There was already discussions about brain computer interface in hard-core gamer blogs.
4. Games were mostly developed on the Microsoft Windows OS, which meant that the games did not have to be compatible with different platforms unlike the various consoles.
5. Game publishers did not have to pay royalty with every game sold, unlike consoles. That meant that there were many more games available for the PC market.
Disadvantages:
1. Less than a fifth of the size of the console market in terms of revenues.
2. Apart from the serious gamers, people might not be so willing to shell out money for the product. Because it is not part of a branded console market, there might be less recognition and appreciation.
Advantages with PC gamers:
1. They were serious gamers who added extra processing power, memory, graphics display and sound cards to improve the gaming experience. This means that they would be willing to spend the additional money for the headset offered by Emotiv.
2. Game development for PC games for much less concentrated. Emotiv could release the development kit online and see what happened. Growth could occur organically as developers built increasingly sophisticated games that integrated thought controlled technology.
3. They were a tight knit community and spread news about a new technology quickly. There was already discussions about brain