ENG 221
Memo Evaluation
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In choosing for the week 2 individual assignment, a memo that was written by Harkins Theaters corporate office in the wake of the Colorado tragedy that occurred on July 20th, 2012. The memo was meant as a general communication to all Harkins Theaters in Arizona and also in Texas, California, Colorado, and Oklahoma. Headquartered in Scottsdale, it was a communication for employees and upper management to know and how to proceed with the opening weekend of Batman. In the aftermath of the horrific tragedy that occurred, Harkins Theaters took an unprecedented approach and was able to effectively communicate to everyone how procedures and safety concerns were going to be addressed by moving forward. By addressing the media in general communication and acknowledging what had occurred, a completely separate memo went out that was not meant for the media at the time.
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Organization and Structure
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While looking at the formation of the memo and how it was written, the organizational structure was consistent with the formation and characteristics of a standard memo. No urgent flag or highlight of its importance flew out at the reader when submitted. One area of improvement that was obvious was grabbing the reader’s attention. Anytime a negative event occurs like the event in Colorado, highlighting and making folks aware of the urgency that it is placed for the safety of its employees and general public should be tantamount. While the organizational structure was still maintained, a public statement, media and procedural reinforcement was the necessity to have employees read it and understand it was up most important to achieving the overall conclusion of why it was sent.
Clarity
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When reading the memo, clarity was clearly a