grand project on pizza industry
Consumption in the Pizza Fast Food Industry
Today, the average American eats 46 slices of pizza per year (about 23 pounds). Buck Jones reports "The business is only expected to grow as the industry continues to expand its product base and revenue earnings through imaginative recipes and creative marketing concepts" (Jones, 177). Pizza producers are searching for additional pizza products that will appeal to new markets such as the croissant, French bread, and other specialty products showing up today. Most new pizza products are marketed to adult consumers. Adults are targeted because they make up the majority of the lunch crowd and when they take their families out to dinner.
Pizza consumption has many different consumers: professional people during lunch, single parent families, two income families, children, high school/college age kids, singles, and more specifically, bachelors. As consumers age, their desire for pizza declines as noted by the survey. Women are generally targeted by pizza chains because they are usually the providers of meals for their families.
Currently, pizza carryout represents 46% of all pizza transactions, and home and office delivery account for 26% of delivery. During the week however, Friday through Sunday account for 59% of pizza sales (R&I, 88). On average, individual pizza sales are on the rise while the portions sold remain the same. Pizza comes in many different crusts and is sold in the following percentages: regular pizza 56.8% of pizza sold, deep dish or pan pizza 17.5%, thick crust 11.0%, and extra-thin pizza 8.5%. Overall, beverages were not purchased 52.9% of the time and carbonated drinks were the majority sold with 31.1%. Salad bars are surprisingly only seen in 3.3% of pizza sales. These new products will expand the current pizza markets and increase the average consumption of current pizza users with their new product innovation.
Pizza toppings vary geographically based on current trends within a geographic region.
Today, the average American eats 46 slices of pizza per year (about 23 pounds). Buck Jones reports "The business is only expected to grow as the industry continues to expand its product base and revenue earnings through imaginative recipes and creative marketing concepts" (Jones, 177). Pizza producers are searching for additional pizza products that will appeal to new markets such as the croissant, French bread, and other specialty products showing up today. Most new pizza products are marketed to adult consumers. Adults are targeted because they make up the majority of the lunch crowd and when they take their families out to dinner.
Pizza consumption has many different consumers: professional people during lunch, single parent families, two income families, children, high school/college age kids, singles, and more specifically, bachelors. As consumers age, their desire for pizza declines as noted by the survey. Women are generally targeted by pizza chains because they are usually the providers of meals for their families.
Currently, pizza carryout represents 46% of all pizza transactions, and home and office delivery account for 26% of delivery. During the week however, Friday through Sunday account for 59% of pizza sales (R&I, 88). On average, individual pizza sales are on the rise while the portions sold remain the same. Pizza comes in many different crusts and is sold in the following percentages: regular pizza 56.8% of pizza sold, deep dish or pan pizza 17.5%, thick crust 11.0%, and extra-thin pizza 8.5%. Overall, beverages were not purchased 52.9% of the time and carbonated drinks were the majority sold with 31.1%. Salad bars are surprisingly only seen in 3.3% of pizza sales. These new products will expand the current pizza markets and increase the average consumption of current pizza users with their new product innovation.
Pizza toppings vary geographically based on current trends within a geographic region.