Groupon Marketing Essay Example
Groupon
Groupon
Marketing Plan
Groupon Swipe Card
Table Of Contents 1.0 Executive Summary
2.0 Situational Analysis a. Politics b. Laws and Regulations c. Media Environment d. Social and Cultural Forces
2.1 Market summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product Offering
2.5 Keys to Success
2.6 Critical Issues 3.0 Market Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8Marketing Research
4.0 controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contigency Planning
5.0 Conclusion
1.0 Executive Summary
Groupon is a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. Groupon has over 50 million subscribers across 300 cities in more than 40 countries. The idea for Groupon was created by Andrew Mason who is currently the company’s CEO. Groupon is the market leader on their industry. Some opportunities that they need to research is television advertisements. Groupon did the television ads in thepast and it resuled in negative response from the media. Many people called the ad insensitive to the people of Tibet and human rights issues. Groupon should continue to do television ads but they should hire a commercial creating company to create the commercial. This is to ensure that the public does not get offended. The Groupon swipe card will allow them to improve on the consumer retention and acquire more users. This will create a competitive advantage over the rest of the companies.
2.0 Situation Analysis
A. Politics
Politics do not affect Groupon.
B. Laws and Regulations
The alcoholic beverage laws are laws that Groupon needs to abide by. Also, Credit Card Accountability Responsibility and Disclosure Act which
Groupon
Marketing Plan
Groupon Swipe Card
Table Of Contents 1.0 Executive Summary
2.0 Situational Analysis a. Politics b. Laws and Regulations c. Media Environment d. Social and Cultural Forces
2.1 Market summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product Offering
2.5 Keys to Success
2.6 Critical Issues 3.0 Market Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8Marketing Research
4.0 controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contigency Planning
5.0 Conclusion
1.0 Executive Summary
Groupon is a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. Groupon has over 50 million subscribers across 300 cities in more than 40 countries. The idea for Groupon was created by Andrew Mason who is currently the company’s CEO. Groupon is the market leader on their industry. Some opportunities that they need to research is television advertisements. Groupon did the television ads in thepast and it resuled in negative response from the media. Many people called the ad insensitive to the people of Tibet and human rights issues. Groupon should continue to do television ads but they should hire a commercial creating company to create the commercial. This is to ensure that the public does not get offended. The Groupon swipe card will allow them to improve on the consumer retention and acquire more users. This will create a competitive advantage over the rest of the companies.
2.0 Situation Analysis
A. Politics
Politics do not affect Groupon.
B. Laws and Regulations
The alcoholic beverage laws are laws that Groupon needs to abide by. Also, Credit Card Accountability Responsibility and Disclosure Act which