George Lorenzana ofMountain Woods Hotel and White Rock Resort and also Chairman of the Greater Subic Bay Tourism Bureau.
Resort chairman George ...
Resort chairman George Lorenzana recalled White Rock's steady rise to popularity which began after he purchased 1.9-hectare property about 27 years ago for only R2 million.
Business flourished until the devastating Mt. Pinatubo eruption in 1991 covered the resort with lahar and temporarily halted its operations.But just as soon as it has recovered from this natural tragedy, White Rock was again faced with a stronger opponent â€" the rise of five-star hotels inside the fast-developing Subic Freeport Industrial Zone.
"We even had to sell our house in Corinthians and infuse all our money on the restoration of the resort after being damaged by the lahar," Lorenzana recalled.
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Lorenzana, who is also a member of the North Philippines Visitor Bureau, has spearheaded the Subik-Subik Festival which seeks to further promote tourism not only in the Freeport but in Olongapo, Zambales and Bataan as well.
He said the "k" in the Subik" has been deliberately spelled instead to differentiate it from the Subic that most people know.Subik-Subik pertains to a tourism event that covers all these areas, not just one.
Lorenzana, concurrent chairman of the Greater Subik Bay Tourism Bureau and member of the multi-party monitoring system that protects the Subic Bay, explained that the festival showcases the many natural and cultural attractions of these four places, at the same time raises awareness and rallies support for its preservation.
Baguio Convention & Visitors Bureau :: Baguio City Tourist Information and Travel Guide www.visitbaguiocity.com, 3 Dec 2006
"We are expecting as many as 5,000 people to come to the Ad Congress next year because Subic is more accessible than say Cebu," says NPVB trustee George Lorenzana, also of White Rock Beach Resort.
Subic Central - Subic Bay, Olongapo, Zambales Philippines