I Gaming System
Apple, Inc. iGaming
University of Phoenix
MKT/421
Apple, Inc. iGaming Apple, Inc. is one of the largest companies worldwide with over four hundred billion market capital, but all that influence does not come without new innovation. What is a brief overview of Apple, Inc. organization? What new product can be used to increase their influence? What is the importance of marketing for Apple, Inc.? What does a strengths, weaknesses, opportunities, threats, and trends analysis for the product look like? What marketing research approach should be used when developing the marketing strategy and tactics plan for the new product?
Organizational Overview * Apple, Inc was incorporated by Steve Jobs and Steve Wozniak on January 3, 1977. Even with an early rough start Apple has remained true to its mission statement that it has redefined the world by producing the best personal computers, professional software, digital music platform, and mobile devices to ever exist, and will continue to define the future of mobile and computing devices (Apple, Inc., 2013). Apple is headquartered out of Cupertino, California, but has retail centers all over the world. The Apple has hostess the largest online music and product distribution of any of its competitors. * The major factor that has lead to Apple, Inc. success has been its willingness to branch out into new markets with innovative ideas. This has lead to a wide mix of products to include: operating system platform, personal desktop, personal laptop, personal reading devices, personal media devices, Smartphone, music and application distribution, and television service. One of Apples key factors to success is their unwillingness to create an open source platform, thus making themselves the sole producer of products and services. * * iGaming System * New product description (use examples similar to new PS system, also all in one system for computer/gaming/entertainment) Apple Inc has been successful in
University of Phoenix
MKT/421
Apple, Inc. iGaming Apple, Inc. is one of the largest companies worldwide with over four hundred billion market capital, but all that influence does not come without new innovation. What is a brief overview of Apple, Inc. organization? What new product can be used to increase their influence? What is the importance of marketing for Apple, Inc.? What does a strengths, weaknesses, opportunities, threats, and trends analysis for the product look like? What marketing research approach should be used when developing the marketing strategy and tactics plan for the new product?
Organizational Overview * Apple, Inc was incorporated by Steve Jobs and Steve Wozniak on January 3, 1977. Even with an early rough start Apple has remained true to its mission statement that it has redefined the world by producing the best personal computers, professional software, digital music platform, and mobile devices to ever exist, and will continue to define the future of mobile and computing devices (Apple, Inc., 2013). Apple is headquartered out of Cupertino, California, but has retail centers all over the world. The Apple has hostess the largest online music and product distribution of any of its competitors. * The major factor that has lead to Apple, Inc. success has been its willingness to branch out into new markets with innovative ideas. This has lead to a wide mix of products to include: operating system platform, personal desktop, personal laptop, personal reading devices, personal media devices, Smartphone, music and application distribution, and television service. One of Apples key factors to success is their unwillingness to create an open source platform, thus making themselves the sole producer of products and services. * * iGaming System * New product description (use examples similar to new PS system, also all in one system for computer/gaming/entertainment) Apple Inc has been successful in
References: Apple, Inc.. (2013). Frequently Asked Questions. Retrieved from http://investor.apple.com/faq.cfm Apple ignores gaming. (2011). Retrieved from http://www.slashgear.com Bright, Doug. What is Customer Analysis?.June 9th, 2008. Retreived from http://istobe.com. February 24, 2013. Chandler, B. (2013). What 's Apple Worth As A Fashion Stock?. Retrieved from http://beta.fool.com/grahamsway/2013/02/14/whats-apple-worth-fashion-stock/23956/ Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. http://www.forbes.com/sites/johngaudiosi/2012/07/18/new-reports-forecasts-global-video-game-industry-will-reach-82-billion-by-2017/