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Importance of Cross Cultural Awareness Essay Example

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Importance of Cross Cultural Awareness Essay Example
INTRODUCTION

For every business to be successful globally, the necessity of cultural awareness is vital. By understanding culture of doing business in a foreign country acts as a backbone for every successful international business, this involves understanding what influences the behaviour of your consumers, what are the rules and regulations for conducting business. This report is about understanding the culture of different countries such as in Asia, Europe, and the USA assesses the opportunities and threats posing the success of MPC business and analyse how best can they addressed.

Task 1
STEREOTYPES
It basically means associating certain behaviours to different ethnic groups, gender, and sexuality etc, based on assumptions. it could be bad or good as it comes naturally without even realising you are stereotyping.
ADAVANTAGES
Stereotypes come naturally and so easy that one cannot even realise it. They communicate with our minds to assist us to reflect recent information in contrast with history and facts. However it could be bad and good it depends on how they are used. They could be positive if they offer a sense of belonging to some individuals and as long as they are proud to be part of that group they are associated with.Streoptypes are represent metal ‘files’ that are used to help process new information by comparing it with the past experience and knowledge.
DISADVANTAGES
The way stereotypes are used some times can be negative for example, if an exaggerated assumption about certain culture’s or race behaviour is generalised to every individual who belong to that group then its wrong because I have already imposed my mental file cramming new data into the old boxes, new input is distorted to fit the file.Reserach indicates that managers ineffective in cross cultural situations when they deny having stereotypes. It can influence how people are treated which may cause prejudice. Managers can be extremely unproductive if they

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