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Marketing Management Case Study 2
Marketing Excellence >>Walmart
Walmart, the giant chain of discount stores, is the second largest company in the world, with over $400 billion in revenue and 2.1 million associates (or employees). The phenomenal success story began in 1962 when Sam Walton opened up his first discount store in Rogers, Arkansas. He sold the same products as his competitors but kept prices lower by reducing his profit margin. His customers quickly caught on and the company took off almost immediately.Walton’s EDLP (Every Day Low Price) strategy remains the foundation of Walmart’s success today.Through the company’s economies of scale, Walmart is able to offer customers top brand-name products for the lowest price.
Marketing Management Case Study 2
Marketing Excellence >>Walmart
Walmart, the giant chain of discount stores, is the second largest company in the world, with over $400 billion in revenue and 2.1 million associates (or employees). The phenomenal success story began in 1962 when Sam Walton opened up his first discount store in Rogers, Arkansas. He sold the same products as his competitors but kept prices lower by reducing his profit margin. His customers quickly caught on and the company took off almost immediately.Walton’s EDLP (Every Day Low Price) strategy remains the foundation of Walmart’s success today.Through the company’s economies of scale, Walmart is able to offer customers top brand-name products for the lowest price.
Marketing Management Case Study 2
Marketing Excellence >>Walmart
Walmart, the giant chain of discount stores, is the second largest company in the world,