J&R Electronics - Case Study
J&R Electronics
1. Analyze J&R Electronics using competitive forces and value chain models. What is its business model and business strategy? How does it provide value?
J&R’s used Loyalty Labs’ Blue Martini software, which is an example of Michael Porter’s approach which says that using the internet is an “enabling strategy” and as a “complement to and not a cannibal of traditional ways of competing”. J&R’s customers are unique in that they go directly their site instead of arriving through another site.
2. What is the role of the Internet in J&R’s business strategy? Is it providing a solution to J&R’s problems? Why or why not?
The role of the internet in J&R’s business strategy is very important. J&R has a highly educated sales staff with great product knowledge to a much wider e-commerce based audience. J&R wanted to provide the same service as if a customer walked into their standing stores. With their new CRM system, they are able to do that.
3. Can J&R keep up with the competition since it is more or less a local brand competing with nationwide chains? How would you measure its success in keeping up with the competition?
Yes, they will be able to do so because they are creative and innovative. They also have a reputation for being at the leading edge of new technology. They have been successful in retaining their customers because they know how to satisfy them. They also have a reputation for having leading edge technology.
4. Visit J&R’s online store at JR.Com. What features described in this case are you able to find on the site? ……
Upon visiting the site, I did happen upon an item that was out of stock and a list of suggested items did appear. It is friendly and easy to use, as they said. Not only that, but the site is bright, vivid, and inviting. They do seem to be achieving the goals they set.
5. Compare JR.com to the Web sites of Circuit City of Best. Buy. Evaluate……….
Product selection and availability were comparable,
1. Analyze J&R Electronics using competitive forces and value chain models. What is its business model and business strategy? How does it provide value?
J&R’s used Loyalty Labs’ Blue Martini software, which is an example of Michael Porter’s approach which says that using the internet is an “enabling strategy” and as a “complement to and not a cannibal of traditional ways of competing”. J&R’s customers are unique in that they go directly their site instead of arriving through another site.
2. What is the role of the Internet in J&R’s business strategy? Is it providing a solution to J&R’s problems? Why or why not?
The role of the internet in J&R’s business strategy is very important. J&R has a highly educated sales staff with great product knowledge to a much wider e-commerce based audience. J&R wanted to provide the same service as if a customer walked into their standing stores. With their new CRM system, they are able to do that.
3. Can J&R keep up with the competition since it is more or less a local brand competing with nationwide chains? How would you measure its success in keeping up with the competition?
Yes, they will be able to do so because they are creative and innovative. They also have a reputation for being at the leading edge of new technology. They have been successful in retaining their customers because they know how to satisfy them. They also have a reputation for having leading edge technology.
4. Visit J&R’s online store at JR.Com. What features described in this case are you able to find on the site? ……
Upon visiting the site, I did happen upon an item that was out of stock and a list of suggested items did appear. It is friendly and easy to use, as they said. Not only that, but the site is bright, vivid, and inviting. They do seem to be achieving the goals they set.
5. Compare JR.com to the Web sites of Circuit City of Best. Buy. Evaluate……….
Product selection and availability were comparable,