1. Introduction
2. Decision Making
a) The Decision Making Process
b) Decision Levels
c) Information and Knowledge Needs
d) Decision Making Techniques
3. Personal Networking
4. Communication
a) Communication Process
b) Sources of Internal Communication
c) Sources of External Communication
5. Organization’s approaches to collecting, formatting, storing and disseminating information and knowledge
6. References
INTRODUCTION
Ford was established in 1903 by Henry Ford and 11 other associates. The company launched its T-model in 1908. The company began producing truck and tractors in 1917. During 1925, Ford acquired the Lincoln Motor Company, branding out into luxury cars. In 1956, Ford went public.
The global expansion of Ford continued through this era and the company made several acquisitions.
Ford Motor Company is now one of the largest automotive manufacturers in the world. The company manufactures and distributes automobiles in 200 markets across six continents. The company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mazda and Volvo. It is headquartered in Dearborn, Michigan and employs 283,000 people.
The Company operates in two business divisions: Automotive and Financial services
The Automotive business division consists of the design, development, manufacture, sale and service of cars, truck and service parts. Through this segment, Ford produces a wide range of vehicles including cars for the small, medium, large and premium segments. In addition to producing and selling cars and trucks, Ford also provides retail customers with a range of after sales services and products through its dealer network.
The financial services division operates through the company subsidiary, Ford Motor Credit Company (Ford Credit). Ford Credit offers a wide variety of automotive financing products to and through automotive dealers throughout the world. Ford Credit’s primary financial products fall into the