Mgt599 Module 1 Case Assignment Essay Example
Kraft Foods Group, Inc. Mission, Vision, Values and Goals
Course Number: MGT599
Trident University
Dr. Nanette Scarpellini Metz
April 22, 2013
Abstract
Kraft Foods Group, Inc. has a mission and vision statement that accurately reflects the strategic business plan and encompasses their brand. These statements have been effectively written to be mutually supporting and provide the roadmap for continued success. Based upon Kraft’s mission and vision statement, the company has developed a well-rounded set of values centered upon a “Responsibility” approach. The company has also identified and pursued incremental goal subsets that are moving the company in the direction of the vision statement via following the mission statement parameters. I ascertain Kraft Foods Group, Inc. is and will continue to be a successful business in the near and long term.
Kraft Foods Group, Inc. Mission, Vision, Values and Goals
Kraft Foods Group, Inc. has developed an effective business plan strategy that includes concise mission statement, vision statement, values and goals. The original company was established over 100 years ago; however, it has undergone significant restructuring in October, 2012 by splitting into two separate companies (Forbes, 2013). The resultant Kraft Foods Group, Inc. manufactures and markets packaged food products, including beverages, cheeses, convenient meals and various grocery products primarily marketed within the North American markets with the majority of its sales coming from the U.S. and Canadian markets. The company has embraced both its long standing heritage and this recent restructure through its mission and vision statements. These statements along with the company’s rich history provide the framework for its values and goals. This paper provides a critical analysis of all four of these characteristics to determine the effectiveness of its overall business strategy.
Mission Statement
“Our Mission is to be North America’s best
Course Number: MGT599
Trident University
Dr. Nanette Scarpellini Metz
April 22, 2013
Abstract
Kraft Foods Group, Inc. has a mission and vision statement that accurately reflects the strategic business plan and encompasses their brand. These statements have been effectively written to be mutually supporting and provide the roadmap for continued success. Based upon Kraft’s mission and vision statement, the company has developed a well-rounded set of values centered upon a “Responsibility” approach. The company has also identified and pursued incremental goal subsets that are moving the company in the direction of the vision statement via following the mission statement parameters. I ascertain Kraft Foods Group, Inc. is and will continue to be a successful business in the near and long term.
Kraft Foods Group, Inc. Mission, Vision, Values and Goals
Kraft Foods Group, Inc. has developed an effective business plan strategy that includes concise mission statement, vision statement, values and goals. The original company was established over 100 years ago; however, it has undergone significant restructuring in October, 2012 by splitting into two separate companies (Forbes, 2013). The resultant Kraft Foods Group, Inc. manufactures and markets packaged food products, including beverages, cheeses, convenient meals and various grocery products primarily marketed within the North American markets with the majority of its sales coming from the U.S. and Canadian markets. The company has embraced both its long standing heritage and this recent restructure through its mission and vision statements. These statements along with the company’s rich history provide the framework for its values and goals. This paper provides a critical analysis of all four of these characteristics to determine the effectiveness of its overall business strategy.
Mission Statement
“Our Mission is to be North America’s best