MINI Analysis
Media assignment 2 notes.
How does the advertising form influence the media product?
When designing print ads to represent a product or service it can be very challenging for any designer as they have limited space to deliver their message effectively and clearly, so that the audience are converted into customers.
The advertising form influences the media product. Billboards have to create a message very quickly as people passing by don’t really stop and pay complete attention so in this way you have to look at this ad and understand it. Art and design is used to express the product, For example bright colours and scenes are used alongside the product to give a visual description and show in minimal detail what the product is capable of. In the same way the billboards fit in with the environment where they are placed.
In magazine ads the message that’s put across is given in a lot more detail, for example rather than showing what the car can do in art and design, magazine ads mainly concentrate on what the car looks like, but in the copy what it can do, this is seemed natural as you spend time reading a magazine therefore paying attention to the ad. The imagery and format is very simple for example whitespace is used around the product. This is effective because the colour of the car stands out against the clear background.
Media language.
In this ad the title is big, bold and stands out amongst the black background, also a full stop is used this is because the car is represented as a person being defensive about someone staring at their bum.Therfore the full stop gives the car an attitude. The colour of the border that surrounds the copy matches the car, this is good because the colours work together and wouldn’t give the right impression if one was for example, red. Because of the new features (split rear barn doors) the way the car is positioned shows these off, making people aware of the fact it’s a whole new car not and updated model. The
How does the advertising form influence the media product?
When designing print ads to represent a product or service it can be very challenging for any designer as they have limited space to deliver their message effectively and clearly, so that the audience are converted into customers.
The advertising form influences the media product. Billboards have to create a message very quickly as people passing by don’t really stop and pay complete attention so in this way you have to look at this ad and understand it. Art and design is used to express the product, For example bright colours and scenes are used alongside the product to give a visual description and show in minimal detail what the product is capable of. In the same way the billboards fit in with the environment where they are placed.
In magazine ads the message that’s put across is given in a lot more detail, for example rather than showing what the car can do in art and design, magazine ads mainly concentrate on what the car looks like, but in the copy what it can do, this is seemed natural as you spend time reading a magazine therefore paying attention to the ad. The imagery and format is very simple for example whitespace is used around the product. This is effective because the colour of the car stands out against the clear background.
Media language.
In this ad the title is big, bold and stands out amongst the black background, also a full stop is used this is because the car is represented as a person being defensive about someone staring at their bum.Therfore the full stop gives the car an attitude. The colour of the border that surrounds the copy matches the car, this is good because the colours work together and wouldn’t give the right impression if one was for example, red. Because of the new features (split rear barn doors) the way the car is positioned shows these off, making people aware of the fact it’s a whole new car not and updated model. The