Natura VS L'Oreal
NATURA
Natura Cosméticos S.A. is a Brazilian manufacturer and marketer of beauty products, household, and personal care, skin care, solar filters, cosmetics, perfume and hair care products the company that sells products through representatives in many countries across the world.
The company was set up in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004. Currently the company is the second largest Brazilian cosmetics company by revenue, after O Boticário.
In 1974, Natura adopted direct sales as sales model, and in 1982 it started its activity in Chile.
Being a public company since 2004, its shares are listed on Novo Mercado (the highest level of corporate governance or Stock Exchange).
Natura's performance in 2007 shows a consolidated gross revenue of R$ 4.3 billion, a growth of 10.6% over the previous year. Its consolidated net income was R$ 462.3 million, generating a return on opening shareholders' equity of 72.1%.
In 2011 they opened their first boutique in Paris, France
In 2012 it had more than 1.2 million resellers spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico, Peru, USA, Australia, UK and among others, and since 2006 surpasses Avon's sales in Brazil, becoming the major Brazilian cosmetics company. Only 3% of their sales come from the outside of Brazil.
Natura promotes its image as an eco-friendly, sustainable company. The company also uses ordinary women rather than supermodels in its advertisements.
In Brazil, the major competitors of Natura are O Boticário, Jequití and the American company Avon.
Natura is a founding member of the Union for Ethical BioTrade, gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect traditional knowledge and assure the equitable sharing of benefits all along the supply chain. In the steps of their development and production of cosmetics, Natura does not test on animals and follows the most
Natura Cosméticos S.A. is a Brazilian manufacturer and marketer of beauty products, household, and personal care, skin care, solar filters, cosmetics, perfume and hair care products the company that sells products through representatives in many countries across the world.
The company was set up in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004. Currently the company is the second largest Brazilian cosmetics company by revenue, after O Boticário.
In 1974, Natura adopted direct sales as sales model, and in 1982 it started its activity in Chile.
Being a public company since 2004, its shares are listed on Novo Mercado (the highest level of corporate governance or Stock Exchange).
Natura's performance in 2007 shows a consolidated gross revenue of R$ 4.3 billion, a growth of 10.6% over the previous year. Its consolidated net income was R$ 462.3 million, generating a return on opening shareholders' equity of 72.1%.
In 2011 they opened their first boutique in Paris, France
In 2012 it had more than 1.2 million resellers spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico, Peru, USA, Australia, UK and among others, and since 2006 surpasses Avon's sales in Brazil, becoming the major Brazilian cosmetics company. Only 3% of their sales come from the outside of Brazil.
Natura promotes its image as an eco-friendly, sustainable company. The company also uses ordinary women rather than supermodels in its advertisements.
In Brazil, the major competitors of Natura are O Boticário, Jequití and the American company Avon.
Natura is a founding member of the Union for Ethical BioTrade, gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect traditional knowledge and assure the equitable sharing of benefits all along the supply chain. In the steps of their development and production of cosmetics, Natura does not test on animals and follows the most