P&G assignment

1. I think there are both benefits and cons to the idea of letting mothers bring their babies to the next J&J’s Camp Baby. I think that if the company closely watched mothers with their babies they could really see how they interact with their children and as the saying goes, actions speak louder than words, and with these observations J&J could really pinpoint what mothers need. Although they would be able to see this interaction first hand, it could also really distract the mothers from giving good and thought out responses. Having to take care of their children would take away from their attention to the problems at hand, also it would make it very hard to keep the mothers and children there for a long period of time, because the children would get restless and cranky. I do think that the first-hand experience, but I do think the cons override the pros if the conference were to stay the same. If the conference was shortened to only one day or if a day care was provided while the mothers were sharing responses and opinions I feel as if it could be much more successful.
2. I think that this is good strategy used by P&G. I feel as if moms are a large portion of P&G's customer base so it is important for the company to know their opinions are their products. This will also help P&G keep up with their consumers changing wants and needs in order to continue their success. I also think that it is a good idea that they ask mothers to promote their other products through word of mouth. By being part of the Vocal Point, it creates a relationship between the mothers and the company, which means most of these mothers trust P&G which is going to translate into mothers trusting their products, which will lead them to promote their products through word of mouth. It is also smart because most of the time we buy products based on opinions from our friends and family meaning that when these mothers tell others about the product they are more likely to buy based