Preview

Psa (Public Service Announcement) Notes Essay Example

Good Essays
Open Document
Open Document
575 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Psa (Public Service Announcement) Notes Essay Example
What is a public service announcement?

Public service announcements, or PSA's, are short messages produced on film, videotape, DVD, CD, audiotape, or as a computer file and given to radio and television stations. Generally, PSA's are sent as ready-to-air audio or video tapes, although radio stations (especially community or public stations, such as campus radio or National Public Radio affiliates) sometimes prefer a script that their announcers can read live on the air. They can be done very simply with a single actor reading or performing a message, or they can be elaborate, slickly-produced messages with music, dramatic story-lines, and sound or visual effects.
Broadcast media -- radio and television -- are required by the Federal Communications Commission (FCC) to serve "in the public interest." Most stations use PSA's as one of the ways they meet this requirement. While they aren't required to donate a fixed percentage of air time per day to PSA's, stations do have to state in their licensing and renewal applications how much air time they plan to devote to PSA's. Most stations donate about a third of their commercial spots to non-commercial causes; in other words, if a station has 18 minutes of commercials in a given hour, six minutes of that will probably be devoted to PSA's.
Some advantages of PSA's

* PSA's are generally inexpensive. Since the airtime is donated, your only cost is production. If you keep to a tight budget, you can make PSA's very cheaply. * Most stations will allow you to include a telephone number for more information in your PSA. * PSA's tend to be really effective at encouraging the audience to do something -- for example, call a phone number for more information, use condoms, or have your pet spayed or neutered. * PSA's can raise awareness of your issue.
Some limitations of PSA's

* Because PSA's depend on donated time, you'll often find you're not able to get them run on all the media outlets you'd like to,

You May Also Find These Documents Helpful

  • Good Essays

    Kudler Fine Foods has proposed creating an electronic sales database of all their products that can be linked to a website. In return this will allow customers to purchase any of his or her items online and have them shipped to his or her homes. With the creation of this electronic commerce, loyalty points can be added to online purchases as well as physical purchases. The loyalty points can also be redeemed for gift items and specialty foods on the website. Before a customer can purchase products online they must register their name, e-mail address, mailing address and credit card information. After providing the proper information they will be prompted to create a user name and password for future use. When an account is set up for a customer, bonus loyalty points could be given…

    • 944 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    With the millions of dollars that these companies spend for mere seconds of air time during the…

    • 711 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    During the first two weeks, Learning Team “A” studied several objectives. During Week One, we learned how to prepare journal entries to account for transactions related to accounts receivable and bad debt using both percentage of sales and the percentage of receivables methods, ways to distinguish between tangible and intangible assets, the means to identify the entries associated with acquisition, disposal, and sales of plant assets, and closed out the week by distinguishing between revenue and capital expenditures, and the entries associated with each. As we advanced into Week Two, we studied how to differentiate among accounts payable, notes payable and accrued expenses, methods to properly prepare necessary journal entries to record the issuance of bonds, the periodic interest, and amortization of bond premiums and discounts, and finally the procedures to calculate depreciation and amortization expense using various methods.…

    • 1283 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    * While other nations struggled with the aftereffects of World War II, United States prospered.…

    • 3859 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    The goal of this persuasive PSA is to stand up to cancer. The video told us the odds of people becoming an astronaut, getting struck by lightning, etc., and at the end, they told us the odds of getting cancer, which was more likely than the other examples. They then told us that we should stand up to cancer if we didn't like the odds. The PSA's goals are reasonable. Standing up to cancer would be a change the audience would make. I would find it unreasonable if the PSA's goal was to make the audience members find a cure for cancer or donate large amounts of money since the audience members are mostly all teenagers.…

    • 116 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    The most propagandistic part of the commercial I think would be the song, Angel by Sarah McLachlan. ASPCA used this song because it seems like it is directed towards you. Additionally the song plays with your emotions causing you to feel sad for these abused animals. Making you want to donate or rescue an animal. In the song she sings “In the arms of the angel, fly away from here.” The lyrics make you think you could be an angel to save the animal from any harmful situations it was once fighting. It also making you think you could comfort a hurt or an abused animal yourself and make that animal happy and healthy again.…

    • 520 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    What if your mother suddenly has a terrible heart attack and now needs open heart surgery. Picture your son or daughter getting into car wreck and needs an emergency blood transfusion. Imagine a sibling having leukemia, and needs regular blood transfusions to survive. Not exactly what you want to think about on a Sunday afternoon, but these are the harsh realities of the world we live in. Many of you may have experience with these tragedies, and lost. If your thinking “I wish I knew of a way to help” well there is a way. With the simple donation of blood, platelets or plasma, you could save the life of a loved one or a complete stranger.…

    • 789 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Platoweb Study Guide

    • 1142 Words
    • 5 Pages

    We are bombarded daily with persuasive messages—from food boxes to junk mail. They combine both visual and oral techniques to persuade an audience. Stop and think about the effects that the messages have on you, your friends, and your family.…

    • 1142 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Submit these PSA scripts to the public affairs director of your local radio and television stations. Request that the station’s on-air personalities read these announcements. Or a celebrity in your community may be willing to lend their vocal talents to record these PSAs; this can be a useful way for them to contribute to your outreach efforts.…

    • 88 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    Congress Pros And Cons

    • 997 Words
    • 4 Pages

    For example, candidates have to spend money on radio and television ads so they can convince citizens that they are the representative for them. A suggestion to remove the money needed to do this is to have radio or television stations to run ads as a public service. If a station decides to allow an ad for a certain public office, then they must make itself available to run other candidates running for the same position. The United States could also allow stations to write off free political ads as a tax credit (LaRaja, & Schaffner…

    • 997 Words
    • 4 Pages
    Better Essays
  • Better Essays

    u05a1 Tamara Barr

    • 1261 Words
    • 3 Pages

    Public Health Advertising informs the public on health concerns in a specific community or area. The most recent public health scare is Ebola entering the United States. The Department of Defense released fliers with information on the infectious disease and asking for people with the symptoms to seek medical attention and become quarantines. It reads in capital and bold lettering that “Ebola is a deadly virus. It spreads quickly, claiming the lives of many” (Ebola 2010). The tone for the aid is serious and cautious. The advisory educates the public and pushes the public to use preventatives to stop the spread of Ebola, As well as, report any outbreak of the disease. The fear of death makes the aid effective since nobody wants to die. The fact that Ebola has entered the United…

    • 1261 Words
    • 3 Pages
    Better Essays
  • Good Essays

    "We face no imminent threat, but we do have an enemy: The enemy of our…

    • 400 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Prac Essay

    • 673 Words
    • 3 Pages

    Discovery can be presented in many forms, whether it is physical, imaginative or inner. Often what differentiates discovery as a distinct process, catalyzed by an emotional or mental reevaluation, is that it can lead individuals towards a renewed understanding of oneself and the others around them. Robert Gray explores these concepts through the use of various language forms and features throughout his poems “Meatworks” and “Journey, The North Coast” which explore the notion of an inner realization from the persona’s self reflection, as well as depicting the importance of a physical journey as a catalyst towards a discovery of both natural beauty and mental reflection. The film by Sean Penn “Into the Wild” (2007) conveys similar paralleled understandings and notions presented by the poems of Robert Gray.…

    • 673 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Think about watching tv and while you are waiting for your show to come back on, you see an ad. Even when you are watching a video online and an ad pops up. We have seen all types of ads: the one that makes you want to buy a new car, the one that tells you to watch the new show that will be up in two weeks, or the ones that tells you to buy this new product. However, you get that one ad that talks about serious topic and want you to know what is going on. The ad is telling you this so you can do something about or just to enlighten you with more information about the topic that is present. The PSA (public service announcement) I saw online was just like that, but this ad stood out to me. A lot of people of people have heard the word autism before, but are not sure what is means. This video was about a boy named Jacob Sanchez who was diagnosed with autism at the age of three. Jacob tells us a story on why he does the things he does due to the autism. He tells us what troubles him and what he doesn’t like. He speaks for this actions and tells us that he has a different way of seeing things than people who don’t have autism. He tells his action because his actions are the sign of autism. The PSA wants the public to know that the…

    • 1459 Words
    • 6 Pages
    Good Essays
  • Better Essays

    In today’s world, effective communication is an essential component of life. It is a mean for expressing thoughts, feelings, opinions, and concerns. In the healthcare setting effective communication among the healthcare team is crucial. It allows for minimal miscommunication, and safe quality care of the patient. When good communication is missing, health professionals can misunderstand or be ignorant of patient’s needs and expectations; furthermore patients may not understand their rights and the choices available to them” (University of Wolverhampton, 2007). The purpose of this paper is to provide information on healthcare communication and how effective personal and professional healthcare communication can affect other healthcare professionals, clients, and patients. In addition, this paper will provide information on how relevant effective professional healthcare communication is to health outcomes, and how the lack of effective personal and professional communication contributes to poor health outcomes. And finally, theories and principles of therapeutic communication in the health care setting will also be explained.…

    • 1448 Words
    • 6 Pages
    Better Essays