S-Csl Blueberry Marketing Plan
EXECUTIVE SUMMARY
CSL is founded by Dato Dr. Eric Chuah in 1999. CSL stands for Commitment, Service and Loyalty. They show commitment to their customer, and take care of the service and after sales of the customers. Therefore, customers will stay loyal to the brand. It is one of the leading consumer electronics product brand in Malaysia.
CSL launched its first mobile phone in 2006. Now, CSL is recognized by international research company GfK as the no. 1 local brand and ranked 3rd in the mobile phone industry in Malaysia. Throughout these years, CSL had won numerous awards from renowned establishments such as Asia Pacific Excellence Brand, the 8th Asia Pacific International Honesty Enterprise Keris Award, and Best Malaysia Brand.
CSL was well-known for providing affordable devices to its consumers. And CSL is strived to do the same when it ventured into the smartphone market. As a local brand, CSL is determined to serve Malaysians as its best. Its mission is to provide affordable hardware and tools to Malaysians to access internet. CSL believes that Internet is basic human rights. With CSL Switch, owning a smartphone is not a dream. It is CSL's dream to enable every Malaysians to own a smartphone. Recently, CSL has launched the most affordable Android smartphone, Switch Mini. It has received tremendous response from the market. Inspired by this success, CSL will pursue to produce more affordable smartphones to Malaysians.
CSL is an established mobile phone company to ever exist in Malaysia and the first company that produce Malaysian made mobile phones that market locally as well as abroad. The CSL Company had expanded over the years within Southeast Asia to regions like Thailand, Indonesia and Singapore offering high quality products and services that boosted it to be a major player locally and abroad. CSL has expanded its business into various market segments which caters to consumer's needs.
CSL Blueberry Series is the company's effort in order to
CSL is founded by Dato Dr. Eric Chuah in 1999. CSL stands for Commitment, Service and Loyalty. They show commitment to their customer, and take care of the service and after sales of the customers. Therefore, customers will stay loyal to the brand. It is one of the leading consumer electronics product brand in Malaysia.
CSL launched its first mobile phone in 2006. Now, CSL is recognized by international research company GfK as the no. 1 local brand and ranked 3rd in the mobile phone industry in Malaysia. Throughout these years, CSL had won numerous awards from renowned establishments such as Asia Pacific Excellence Brand, the 8th Asia Pacific International Honesty Enterprise Keris Award, and Best Malaysia Brand.
CSL was well-known for providing affordable devices to its consumers. And CSL is strived to do the same when it ventured into the smartphone market. As a local brand, CSL is determined to serve Malaysians as its best. Its mission is to provide affordable hardware and tools to Malaysians to access internet. CSL believes that Internet is basic human rights. With CSL Switch, owning a smartphone is not a dream. It is CSL's dream to enable every Malaysians to own a smartphone. Recently, CSL has launched the most affordable Android smartphone, Switch Mini. It has received tremendous response from the market. Inspired by this success, CSL will pursue to produce more affordable smartphones to Malaysians.
CSL is an established mobile phone company to ever exist in Malaysia and the first company that produce Malaysian made mobile phones that market locally as well as abroad. The CSL Company had expanded over the years within Southeast Asia to regions like Thailand, Indonesia and Singapore offering high quality products and services that boosted it to be a major player locally and abroad. CSL has expanded its business into various market segments which caters to consumer's needs.
CSL Blueberry Series is the company's effort in order to