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SMART objectives

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SMART objectives
SMART OBJECTIVES
Goal setting is something most of us recognize as necessary for our success. The establishment of all objectives should be created using the S.M.A.R.T. philosophy. What is meant by S.M.A.R.T. objective? S.M.A.R.T. is an acronym that is used to guide the development of measurable goals. Each objective should be:
Specific,
Measurable,
Achievable,
Realistic and
Timely
SPECIFIC
It answers the questions "What is to be done?" "How will you know it is done?" and describes the results (end product) of the work to be done. The description is written in such a way that anyone reading the objective will most likely interpret it the same way. To ensure that an objective is specific is to make sure that the way it is described is observable. Observable means that somebody can see or hear (physically observe) someone doing something.
MEASUREABLE
It answers the question "How will you know it meets expectations?" and defines the objective using assessable terms (quantity, quality, frequency, costs, deadlines, etc.). It refers to the extent to which something can be evaluated against some standard. An objective with a quantity measurements uses terms of amount, percentages, etc. A frequency measurement could be daily, weekly, 1 in 3. An objective with a quality measurement would describe a requirement in terms of accuracy, format, within company’s guidelines.
ACHIEVABLE
It answers the questions "Can the person do it?" "Can the measurable objective be achieved by the person?" "Does he/she have the experience, knowledge or capability of fulfilling the expectation?" It also answers the question "Can it be done giving the time frame, opportunity and resources?" These items should be included in the SMART objective because they will be a factor in the achievement.
RELEVANT
It answers the questions, "Should it be done?", "Why?" and "What will be the impact?" Is the objective aligned with the S/C/D’s implementation plan and the company’s

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