tourism information

Nielson et al. (2001) applied the marketıng 'paradigm' to a study of Galway City in Ireland,which aims to 'develop its tourism product while maintaining its environment.' They emphasis the distinctiveness of place and the necessity of identifying: the design of the right mix of features and services, the development of an image that is attractive to the target market,the delivery of the destination's products and services in an accessible way and the promotion of the destination's values and image so that potential users are fully aware of the place's distinct attractions.

There are several requirements for destination marketing:
- the right mix of features and services
- an image that is attractive to the target market
- the products and services must be delivered in an efficient and accessible way
If someone says, ' I didn't enjoy that meal', the product is clear and the hotel or restaurant that served it may not see that customer again.The destination is where the facilities and attractions are,but is also the 'product' itself; and each tourist defines his/her own distinct product according to their individual tastes and interests.
In many destinations it ranks considerably above 'tangible' features such as the range and quality of accommodation or the food and drink as clearly shown in the annual surveys of the national tourist boards in the UK(www.star-uk.org.uk).
Attractive features
-Scenery
-friendly people
-quality of acommodation
-good food and drink

Branding is concerned with what a product offers to potential 'customers'- both tangible and intangible elements - and with creating an image from these, i.e. giving a product an identify or a 'personality' which clearly distinguishes it from any other product.
Branding a tourist destination presents challenges beyond those experienced in a simple product. Schmitt and Simonson (1997) offer a useful perspective - 'marketing aesthetics' or the 'marketing of sensory experiences in corporate