Strategic Planning Model
Matt H. Evans, matt@exinfm.com
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Workshop Overview
• Clearly define the complete strategic planning process • Explain how to create and execute a strategic plan • Provide a common model that the entire organization can follow
Matt H. Evans, matt@exinfm.com
2
Introductions
• Your name
• Employer
• Position
• Why are you here? (Expectations)
Matt H. Evans, matt@exinfm.com
3
What is Strategic Planning?
• Process to establish priorities on what you will accomplish in the future
• Forces you to make choices on what you will do and what you will not do
• Pulls the entire organization together around a single game plan for execution
• Broad outline on where resources will get allocated
Matt H. Evans, matt@exinfm.com
4
Why do Strategic Planning?
• If you fail to plan, then you plan to fail – be proactive about the future
• Strategic planning improves performance
• Counter excessive inward and short-term thinking short• Solve major issues at a macro level
• Communicate to everyone what is most important
Matt H. Evans, matt@exinfm.com
5
Fundamental Questions to Ask
• Where are we now? (Assessment)
• Where do we need to be? (Gap / Future End
State)
• How will we close the gap (Strategic Plan)
• How will we monitor our progress (Balanced
Scorecard)
Matt H. Evans, matt@exinfm.com
6
A Good Strategic Plan should . . .
• Address critical performance issues
• Create the right balance between what the organization is capable of doing vs. what the organization would like to do
• Cover a sufficient time period to close the performance gap
• Visionary – convey a desired future end state
• Flexible – allow and accommodate change
• Guide decision making at lower levels – operational, tactical, individual
Matt H. Evans, matt@exinfm.com
7
Strategic Planning Model
ABCDE
Where we are
Assessment
Baseline
Where we want to be