The Xbox Kinect has introduced a new wave of technology in motion gaming. Microsoft’s product is one of a kind and soaring sales during the past three months have proven that consumers are interested and are willing to pay a premium price to meet their needs and wants that competitors such as the Wii are not currrently meeting. The Xbox Kinect has had great success in its initial release because it is meeting the wants and needs of its target market, these include a way to bring friends and family together, an innovative new way exercise, the value of it compared to the Wii, and the convenience of all its additional applications. The Kinect is also differentiating itself from the competition by providing the capability to do motion gaming without the need of a controller and by providing superior hardware capabilities.
The Xbox Kinect satisfies the need and want to bring friends and family together by allowing users a fun and easy way to compete. Many Families and friends gather for game nights, and the Xbox Kinect provides an innovative way for many users to join in the activities. The Kinect is perfect for these settings because teams and individuals can play numerous games together. The competition creates stronger bonds for team members therefore creating stronger connections between friends and family members. The best part is that everyone can participate, this is due to the imaging technology the Kinect uses to detect users (as opposed to weighing equipment). The Kinect allows up to 4 players at the time, and without the need for additional controllers it allows for an easy way to incorporate more people into the game. The video chat function can also allows distant friends and relatives to participate in games and watch movies with the group. The Kinect is fun and easy to use which allows it to bring family and friends closer together.
Exercise is another need and a want that the Xbox Kinect