name and ID number Assessor name Imad Guenane Date issued Completion date Submitted on 1st August 2014 5th September 2014 before 12.00 midday Assignment title Marketing Intelligence - Using market research to develop a product range. A Coca-Cola Great Britain case study Learner declaration An electronic copy of your assessment must be fully uploaded by the deadline date and time. You must submit one single PDF or MS Office Word document. Any relevant images or screenshots
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using appropriate methods‚ including primary and secondary research techniques 2 3.4 Analyze and interpret appropriate qualitative and quantitative data 2 4.1 Record findings in an accepted format and 4.2 Present and summarize the findings using suitable methods 3 4.3 Evaluate the methodology used and critically analyze the findings 11 4.4 Propose recommendations based on the findings which identify and justify areas for future research 12 References 14 3.3 Collect and review data using
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The 2009-2010 Doritos advertising campaign was one of the most liked commercials during the Super Bowl. For this advertising campaign‚ I explored‚ explained‚ analyzed and critiqued the “House Rules” Doritos commercial. This 30-second commercial cost Frito-Lay approximately 3 million dollars to air during the Super Bowl. This campaign was very successful in increasing the sales of their product. Frito-Lay is the proud owner of several different snacks such as Lays‚ Doritos‚ Cheetos‚ Tostitos‚ Ruffles
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Question 1 To: Alex H (Sales Director) From: Vincent N (Sales Executive) Date: 22 September 2012 Subject: Proposal on New Approach to Advertising 1. INTRODUCTION For the past 3 years‚ our product Lion Beer annual sales has dropped about 6%‚ whereas our competitors have increased market share‚ 3.2% for Heineken‚ 1.8% for San Miguel and 1% for Carlsberg. The report from our marketing research team revealed that majority new generation consumers less knowing our product due to our current conventional
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New Product Paper Principles of Marketing Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful on the market and set an introductory price for it. Use the following questions to structure your written analysis. a. What is the product name? Describe the product. The name of my product will be H2O run vehicle. The product is a vehicle‚ car or truck that uses water and
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Sports and Energy drink market is amazingly growing hence consumers and businessmen have started showing interests in this market. Energy drink market has increased because people are working almost 24 hours in a day just to make a livelihood‚ so it’s difficult to work hard without sleep‚ rest or energy source. This is one of the reason people made energy drinks as part of their life relying on energy from energy drinks‚ ultimately contributing to rising energy drinks market. Market players are concerned
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ADMINISTRATION On Study on "impact of advertising in B2B marketing" Certificate This is to certify that is a bonafide student of Royal Institute of Management & Advance Studies‚ Ratlam has successfully completed the project work as prescribed by the Vikram University‚ Ujjain in the partial fulfillment of the requirement of Master Of Business Administration (MBA) Program for the academic year 2012-2014. The Project Work titled as : Study on "impact of
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Coca-Cola Company applies to an undifferentiated targeting strategy to promote a single product of identical size. This approach allows the firm to consider a potential buyer as the one who has similar needs and preferences like any other consumer at the market. Hence‚ there is no a particular market segment because market is regarded as the whole. Producing one item saves costs for advertising and marketing (Lamb et al.‚ 2011‚ p. 275). However‚ focusing on undifferentiated marketing prevents
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Coca-Cola and International Market Opportunity The Coca-Cola Company has long been a worldwide business. The first soda fountain sales to Canada and Mexico were recorded in 1897 with the first international bottler established in Panama in 1906. Coca-Cola entered China in 1927 and the 100th country‚ Sierra Leone‚ in 1957. Today‚ the Coca-Cola Company is the largest beverage company with the most extensive distribution system in the world. In the first two decades of the twentieth century‚ the international
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RESEARCH DESIGNS
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