adidas Strategic Analysis 2011 ‐ 2016 David Bajak MET AD 711 Leadership and Strategy December 18‚ 2010 What business are we in? • Currently – Athletic Performance Enhancing Footwear‚ Apparel & Equipment (80%) – Athletic Fashion Styled Footwear‚ Apparel & Equipment (20%) • Recommend – Design – Marketing – Retail Distribution Competitive Forces Affecting adidas • Five‐Forces Model of Competition – High Rivalry among Competitors • Intense rivalry between adidas (21%) & Nike (36%) for market
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Strategic Dimension: Renz ∙ Growth & Profitability: Aaron ∙ Cash Flow: Marianne ∙ Stability: Jello ∙ Synergy: Dom ∙ Main Generic: Anh ∙ Acquired Companies: Roi ∙ Sponsorships: Roi ∙ Global Sourcing: Aris ∙ Supply Chain Structure: Aris Corporate Portfolio Strategic Concerns of Adidas I. STRATEGIC DIRECTION Sports marketing For a global organisation like adidas its marketing mix is tailored
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Understand the background to 1.1 discuss models of strategic changeorganisational strategic change 1.2 evaluate the relevance of models of strategic change to organisations in the current economy 1.3 assess the value of using strategic intervention techniques in organisations2 Understand issues relating to 2.1 examine the need for strategic change instrategic change in an an organisationorganisation 2.2 assess the factors that are driving the need for strategic change in an organisation 2.3 assess the resource
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VENTURE STRATEGY AND EXTERNAL VENTURE STRATEGY by: Mary Ynde O. Araño STATEGIC VARIATIONS EXPANSION INTERNAL EXTERNAL UNRELATED HORIZONTAL VERTICAL ACTIVE PASSIVE WHY VENTURE STRATEGIES? The most successful companies are those that have developed aggressive venture strategies and have made ventures critical components of their strategic and operating success. Venture strategy can be… • Internal venture strategy • External venture strategy INTERNAL VENTURE STRATEGY • A vehicle
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Depreciation percentage=$1‚640‚200/$15‚411‚620 = 10.64% New Fixed Assets=$15‚411‚620 + $30‚000‚000 = $45‚411‚620 $45‚411‚620*.1064 = $4‚831‚796 new depreciation Pro forma Income Statement Sales ($36‚599‚300*1.12) $40‚991‚216 Cost of Goods Sold ($26‚669‚496*1.12) 29‚869‚836 Other Expenses ($4‚641‚000*1.12) 5‚197‚920 Depreciation 4‚831‚796 EBIT 1‚091‚664 Interest 573‚200 Taxable Income 518‚464 Taxes (40%)
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TABLE OF CONTENT PAGE NUMBER 1.0 Executive Summary 2 2.0 Company Background 2 2.1 Mission 2 2.2 Vision 2 3.0 Environmental Analysis 2 3.1 PEST analyses 2 3.1.1 Political 2 3.1.2 Economical 3 3.1.3 Social 3 3.1.4Technological 4 3.2 Porter’s five forces 4 3.2.1The Bargaining Power of Customer 4 3.2.2 The Bargaining Power of Suppliers 5 3
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Garrett Hardin’s Tragedy of the Commons 2) The Tragedy of the Commons is an economics theory by Garrett Hardin‚ which he believes that the depletion of a shared resource by individuals‚ acting independently and rationally according to each person’s self-interest‚ will affect the group’s long-term interests by depleting what is known as the common resource. This article has evoked a lot of strong emotions in myself mostly fear due to what basically Hardin is telling us is the past affects the future
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July 15th ‚ 2010 1920s Good Times or Bad Times? For many decades‚ there were numerous arguments stating whether the “Roaring 20s” were good times or bad times in Canadian history. Although there were many clear reasons that supported both sides of the argument‚ I believe that the 1920s were good times. The “Roaring 20s” were times of economic and social boom. New inventions which are still effective part of our lives in 21st century‚ growing power of multimedia and entertainment‚ and modern form
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International Journal of Physical Distribution & Logistics Management Logistics Strategies for Global Businesses James C. Cooper Article information: To cite this document: James C. Cooper‚ (1993)‚"Logistics Strategies for Global Businesses"‚ International Journal of Physical Distribution & Logistics Management‚ Vol. 23 Iss 4 pp. 12 - 23 Permanent link to this document: http://dx.doi.org/10.1108/09600039310041473 Downloaded by WIRTSCHAFTSUNIVERSITAET WIEN At 10:10 29 September 2014 (PT)
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America represents approximately 50% of the global sporting goods market‚ and with Reebok‚ the adidas Group’s North American sales will more than double to EUR 3.1 billion (U.S. $3.9 billion). In Europe and Asia‚ adidas enjoys stronger brand recognition‚ and has significant marketing expertise and insights. adidas expects to use this expertise to further develop Reebok’s global presence. --World-class and talented employees. Both adidas-Salomon and Reebok bring an exceptional team of talented and
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