1-3 1)The public is becoming more aware of how marketers’ activities affect the welfare of consumers and society. As a result‚ more firms are working to -create a responsible approach to developing long-term relationships with customers and society 2)A Junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrains long-term
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Topic: Challenges of full service airlines facing today 1. Introduction Full service airline is defined as an airline that focuses on providing a wide range of pre-flight and onboard services‚ including different service classes‚ and connecting flights that are also operating a hub-and-spoke model (Reichmuth‚ 2008). According to Cento (2009)‚ the core business of full-service carriers including passenger‚ cargo and maintenance. In recent years‚ full service airlines are facing different challenges
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Zara’s – Customer Service Level Any successfully marketing strategy will place the customer in the center of a circle surrounded by the four P’s (product‚ place‚ promotion and price) understanding that the customer is not part of the marketing mix‚ but rather the target of all marketing efforts. Zara’s product is a physical good; therefore place requires logistics decisions in addition to the design and manufacture of the product itself. Zara’s home base is Spain. It is there (for the most
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Self-Service Technology The foodservice industry is continually making conscious attempts to improve customer satisfaction. One way is though touch screen‚ wireless ordering from a screen at guest tables. This trend derived from the capable technology of online ordering and the recent iPhone applications such as CityMint or GrubHub. Restaurant owners interested in this future trend have three choices in how advanced they want their technological restaurant to be. The first kind involves using
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Activity 1 Q1 what is a customer and who are the customers for your organization? Ans.Everyone in the organization is customer .Internal customer service must be of high quality so that service to external customers reflects the internal working of the organization .This applies whether your external customers are end –users /consumers or on seller. Q2.Why is it necessary for organization to investigate‚ identify‚ assess and include the needs of clients /customers in planning processes and how can
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trauma. Effective clinical approaches used to treat mental health problems and addictions‚ need to have strong emphasis on the continuum of care — an integrated and unified method of treatment. This should include mental health and addiction services‚ personnel‚ and service levels that address and support the needs of individual clientele in treatment within this continuum. To be effective‚ treatment for concurrent disorders must address the client’s substance abuse‚ mental state as well as associated
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the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list. |Organisation type |Name of organisation |Description of products and services | |Commercial
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everywhere you go and anything you do customers are needed – It varies from internal and external customers. Some of the major customer services are restaurants‚ retail stores‚ and manufacture companies. Many of these companies or stores need to understand the customers to be successful. Customer services in restaurants need to stress to the importance of keeping customers. For example‚ in the article‚ “Poor Customer Service: More Costly Than You Think” (Krummert)‚ states that external customers
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. Curriculum and Service Provision II.A. Adult/Child Interactions and Curriculum.................. 122 II.B. Alignment to the Illinois Early Learning Standards and Guidelines............................................................... 135 II.C. Family Involvement in Curriculum............................. 163 II.D. Family Culture and Curriculum.................................. 193 II.E. Program Flexibility....................................................... 203 II.F. Children’s
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organisation(s) are you basing your answers to this assessment on? If you are currently working‚ you may wish to base it on the organisation which employs you. Starbucks Can you provide a brief description of this organisation? (Please note you will not be marked on this; it is simply to provide your tutor with a brief outline.) Chain coffee shop with selection of pastry‚ cakes and sandwiches Section 1 – Understand the factors that affect an organisation and the customer service role
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