J Bus Ethics (2012) 106:229–241 DOI 10.1007/s10551-011-0992-9 The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish‚ Thai‚ and American Businesspeople Janet Marta • Anusorn Singhapakdi • Dong-Jin Lee • Sebnem Burnaz • Y. Ilker Topcu M. G. Serap Atakan • Tugrul Ozkaracalar • Received: 19 December 2010 / Accepted: 3 August 2011 / Published online: 21 August 2011 Ó Springer Science+Business Media B.V. 2011
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Business Ethics and Issues Ethics Ethics is a branch of philosophy which seeks to find answers about the moral concepts like bad‚ good‚ evil‚ right‚ wrong‚ etc. According to OEC (2011) ethic is defined as “a moral philosophy which is concerned with what is right or wrong‚ good or bad‚ fair or unfair‚ responsible or irresponsible‚ obligatory or permissible‚ praiseworthy or blameworthy”. Many scholars have associated it with the various feelings and emotions like guilt‚ indignation‚ empathy etc
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Administration (Marketing) SAMSUNG GALAXY NOTE II Teams: Eunice Fang Zi Xin Jesslyn Lim Hui Ting Tony Tan Xiang Cheng Yvonne Lee Shan Shan Table of Contents 1. Introduction 1a. Brief of Samsung Company Profile 1b. Information of Samsung Product 1c. Detail Specification of the Product 2. Marketing Objectives 3. Analysis 3a. Marketing Research Analysis 3b. Macro-environmental Analysis 3c. Market Segmentation‚ Targeting and Positioning Analysis 3d. SWOT Analysis 4. Marketing Mix Strategies
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Module: MARKETING MANAGEMENT Assignment Title: THE MARKETING PLANNING PROCESS Background: The marketing mix comprises of the standard 4Ps (or other models). The 4Ps can easily be identified and applied in practice. However‚ it can be difficult to balance the 4Ps in order to provide the right product/services to the right customer at the right place and at the right time. It is therefore not surprising that marketing is both an art and science‚ as the act of balancing the marketing mix requires
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Business Code of Ethics For Rezgo to succeed‚ we must earn the respect‚ confidence‚ and trust of those we aspire to serve. The most significant factor in earning your respect and confidence is to act and conduct business in an ethical manner. Unethical business practices foster ill-will between customer and community‚ not only toward a particular business firm‚ but toward business as a whole. Rezgo has made a commitment to display leadership in ethical decision making by following these fundamental
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Consumer Ethics Introduction In this paper I will express my opinion on the thought that some marketers say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. I will discuss why I believe that this is a good marketing technique. I will also discuss whether or not I think it is important for college students to study the topic of consumer ethics. Good Marketing? I believe that it is a smart marketing technique to target any group
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Review Question (pg. 54‚ no. 12) The term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous
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Marketing Management Presented to: Prof. Sherif Elaasi Student Name: Faridah Bukhari ID#: MAM 105 Chapter 1: An Overview of Marketing What’s it all about Marketing? Marketing is the planning and implementation of four activities called 4 P’S “Marketing Mix” -‐ -‐ -‐ -‐ Product Place of Distribution Promotion Price When they are designed effectively
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Fundamentals of Marketing Welcome! Wl ! Dr. Stephan Grzeskowiak Professeur‚ Departement Marketing © S. Grzeskowiak How do get these slides? Programs Postgraduate Fundamentals of Marketing © S. Grzeskowiak 1 11/6/2010 Preparation for today’s class • R d IKEA case (HBSP 9 504 094) Read 9-504-094) • Read KKBGH ‘Marketing Management’ – Part I (ch 1 – 4) ‘Understanding Marketing Mangement’ • Download and print Class notes © S. Grzeskowiak Fundamentals of Marketing What
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The Kellogg’s company shows a serious commitment to ethics. In 2007‚ they were the top U.S. company for ethics in the food and beverage industry; third globally.[1] Their role in the food and beverage industry has been maintained for over 100 years‚ and they produce their products globally‚ spanning 180 countries. They produce food items such as cookies‚ crackers‚ cereal‚ baking needs‚ and many other snack items commonly consumed. Ethics is a large part of the Kellogg’s organization; they
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