Bibliography: Employees:16‚500(2011) Parent Company: Unilever Plc(52%) History Hindustan Unilever Limited (HUL) (BSE: 500696) is India ’s largest consumer goods company based in Mumbai‚ Maharashtra
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SYNOPSIS - Study Of Consumer Oriented Sales Promotion in FMCG (HUL - Hindustan Unilever) Made by: Shiva Purswani INTRODUCTION Now a days most of the FMCG companies are considering sales promotion as an important part of their marketing strategy
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detergents to grow volumes‚ took a corrective pricing action in both categories‚ as input costs rose. “HUL’s aggressive ad-spend‚ promotions and price cuts are resulting in volume gain at the cost of profit. http://www.dnaindia.com/money/1563881/report-hul-seen-regaining-market-share-in-key-business
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INTRODUCTION EDELWEISS CAPITAL LIMITED Edelweiss capital limited is listed amongst the India’s leading provider of financial services. The range of services offered varies from providing investment banking‚ institutional equities‚ private client broking‚ asset management and investment advisory services‚ wealth management‚ insurance broking and wholesale financing services to large firms and individuals SUCCESS STORY Rakish Shah‚ a Gujarati businessman was the first one in his family to study in
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Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
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that would roll on over the decades to become the blockbuster brand in the Lever stable. Today with sales of over Rs. 2‚000 crore Wheel is ‘Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe‚ CEO‚ HUL‚ puts it rather succinctly when he says that every second Indian is a Wheel consumer. Says Paranjpe‚ “Relevant consumer insight‚ optimum supply chain and wide
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om voldoende werksgeleenthede te skep nie. Daarbenewens het nog werkers hul werk verloor as gevolg van Swart Ekonomiese Bemagtiging (SEB) en die afwesigheid van n maandelikse salaris dryf mense na misdaad. Aan die een kant veroorsaak die tekort aan skole en opgeleide onderwysers dwarsoor ons land dat talle jong leerders nie genoegsame onderrig ontvang nie en sodoende belangstelling in hul akedemiese vordering en hul toekoms verloor. Aan die ander kant veroorsaak SEB dat ongewkalifiseerde mense
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Marketing Management II Market Plan Company: P&G Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for P&G Detergents CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. Executive Summary………………………………………………………………...……….2 Segmentation‚ Target Market and positioning….....................................
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foods major Nestle’s flagship brand that has dominated the Indian instant noodles market for nearly three decades‚ is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline’s (GSK) Horlicks Foodles‚ Hindustan Unilever’s (HUL) Knorr Soupy noodles‚ Big Bazaar’s Tasty Treat‚ Top Ramen and several other smaller players‚ according to data by market research firm Nielsen. The data shows that Maggi’s share of instant noodles‚ on an all-India basis‚ across urban markets‚ has slipped
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IKEA – THE GLOBAL RETAILER IKEA may be the world’s most successful global retailer. Established by Ingvar Kamprad in Sweden in 1943 when he was just 17 years old‚ today the homefurnishing superstore has grown into a global cult brand with 230 stores in 33 countries that host 410 million shoppers a year and generate sales of €14.8 billion (±R141 billion). Kamprad himself‚ who still owns the private company‚ is rumoured to be the world’s richest man. IKEA’S target market is the global middle class
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