HP/ USA | 28 | JEAN HUI | NG | Dell / USA | 29 | CHING LI | ONG | | 30 | PRISCILLA QIU FEN | SHUY | Waste Management / USA | 31 | JOVITANIA | SOEDIRO | Lehman Brothers/ USA | 32 | DARREN NINGYUAN | SOH | PKFZ/MY | 33 | - | VU VAN ANH | Kmart/ USA
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is consider a kind of training from Philip Kotler‚ you also will get a certification from it and I believe it would be a good experience because you will get the up to date information and also can see in the perspective of the man who invented the 4Ps. In my opinion‚ the lecturer would be like an active learning‚ which I think would be much more affective than reading books because by participating in the training the marketing techniques would be much more easy to understand and can bring to adaptation
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consensus rankings for benchmarking on selected retail stores in Malaysia. Design/methodology/approach – ELECTRE I model is used in deriving consensus rankings via multicriteria decision making method for benchmarking base on the marketing mix model 4Ps. Descriptive analysis is used to analyze the best practice among the four marketing tactics. Findings – Outranking methods in consequence constitute a strong base on which to found the entire structure of the behavioral theory of benchmarking applied
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Cambodian Mekong University Individual Assignment SAMSUNG I. COMPANY PROFILE Type Chaebol Industry Conglomerate Founded 1938 Founder(s) Lee Byung-chul Headquarters Samsung Town‚ Seoul‚ South Korea Area served Key people Products Services Worldwide Lee Kun-hee (Chairman of Samsung Electronics) Apparel‚ chemicals‚ consumer electronics‚ electronic components‚ medical equipment‚ precision instruments‚ semiconductors‚ ships‚ telecommunications
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California 1982-1985 San Jose State University. Business Administration Major 1982 Soquel High School Diploma‚ Santa Cruz‚ CA EMPLOYMENT May 2010-Jan.2012 QMT 1‚ Sears Holdings Corporation Maintained Sears and Kmart Retail Operations in Mt. Pleasant‚ Alma‚ Midland and Saginaw. Performed preventative and general maintenance on HVAC units. Address and took care of all other property concerns. Completed tasks with minimal supervision.
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Target competes directly against them. Because Target and these companies have similar portions of market share‚ each company wants to become the market leader‚ and as a result‚ rivalry intensifies. The major competitors are Wal-Mart‚ Costco and Kmart. Supplier power The bargaining power of suppliers is quite strong. Although Target captures a certain percentage of suppliers’ business‚ the existence of numerous discount department stores and
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a low-cost defender that maintains its position in the generic drug market by holding down its costs and selling generic products to distributors and pharmacies at very low prices. What are the implications of this business strategy for each of the 4Ps in the strategic marketing programme you would develop for your division? Question 3: a. What is market orientation? What are the advantages and drawbacks of being ‘market oriented’ for a firm like Qantas Airways? Lecture 1: Market
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Marketing 101 Understanding the Marketing Mix Concept – 4Ps August 5‚ 2014 | Martin | 17 Comments Marketing is simplistically defined as ‘putting the right product in the right place‚ at the right price‚ at the right time.’ Though this sounds like an easy enough proposition‚ a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark‚ a promising product or service can fail completely and end up costing the company substantially
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Understanding What You Read – Week 3 Week 3- Chapter 5- Understanding Your Customer 1. Identify demographic trends that are occurring in the United States‚ related to (a) number of single-person households‚ (b) median age for marriage‚ (c) birthrate‚ (d) U.S. population growth‚ and (e) number of male homemakers. Single person households are showing the greatest increase in numbers and that trend is projected to continue. Birthrate has remained relatively stable in the United States since
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Borders Group‚ Inc. Logistic Management OUTLINE The book industry Borders Group‚ Inc. Phantom Stockout Borders.com & Future Step Q&A The Book industry In book industry‚ the product variety was enormous with more than 50‚000 titles‚ the variety of formats in which books were available had also increased. (Audio‚ leather‚ hardcover‚ paperback‚ and e-book) The sales market of book industry in U.S.A 1.68 billion in 1960s The industry
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