WALMART CASE STUDY Identify the Business Risks One of Walmarts biggest business risks comes from competition. Walmart is so large and diversified that they face competition from just about everyone. Here in the US Kmart and Target are their primary competitors but they also face competition in specialty areas from Toys ’R’ Us‚ Best Buy‚ and Bed‚ Bath and Beyond. As the largest supermarket retailer‚ Walmart also competes against grocery stores such as Albertsons‚ Von’s and others. With their
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different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way - probably the best-known way - of defining the marketing mix‚ and was first expressed in 1960 by E J McCarthy. The 4Ps are: * Product (or Service) * Place * Price * Promotion They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram:
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unsought and convenience b. exclusive and selective c. exclusive and intensive d. heterogeneous and homogeneous e. consumer and business ____ 6. When Gordon wanted a new set of bed sheets‚ he visited JCPenney‚ Target‚ and Kmart before selecting a set that matched his bedroom. If Gordon represents a typical bed sheet buyer‚ you know that bed sheets are: a. homogeneous luxury products b. shopping specialty goods c. operating supply goods d. convenience items e. heterogeneous
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select states in the southern United States. The company’s best marketing strategy in an environment of declining paint demand. Not only is demand declining‚ but the company is also faced with increased competition from national companies‚ such as Kmart‚ Wal-Mart and Home Depot‚ who have the ability to mass merchandize their paint products. The paint industry is divided into three segments: architectural‚ OEM coatings and special-purpose coatings. Currently‚ Mr. Barrett is faced with maximizing his
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labor/environmental laws and meet all deadlines when needed. 2. What competition does the company have in the current market? When it comes to competition for Wal-Mart there is a lot to talk about. In North America the competition includes Target‚ ShopKo‚ Kmart‚ and Aldi’s. For Sam’s Club competition we think of Costco and a smaller east coast company BJ’s wholesale club. Overseas Wal-Mart has competition with Tesco in the UK‚ Canada’s The Real Canadian Superstore and Giant Tiger‚ and Mexico’s Comercial
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apparel‚ groceries‚ and music‚ among other products‚ and is the top retailer in most states. Wal-Mart’s 2005 revenues exceeded those of the next five U.S. retailers combined; these are Home Depot‚ Kroger‚ Sears Holding Company (which includes Sears and Kmart)‚ Costco‚ and Target (Schultz‚ 2006). Wal-Mart currently accounts for 28 percent of Playtex’s sales‚ 25 percent of Clorox’s‚ 21 percent of Revlon’s‚ 13 percent of KimberlyClark’s‚ and 17 percent of Kellogg’s (Weinswig and Tang‚ 2006). Wal-Mart also
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LSCH_C03.QXD 12/11/04 12:04 pm Page 81 Cha pter Measuring logistics costs and performance Logistics and the bottom line 83 Logistics and shareholder value 88 Logistics cost analysis 95 The concept of total cost analysis 96 Principles of logistics costing 99 Customer profitability analysis 103 Direct product profitability 109 Cost drivers and activity-based costing 111 3 81 LSCH_C03.QXD 12/11/04 12:04 pm Page 82 LOGISTICS AND SUPPLY CHAIN MANAGEMENT This chapter: Outlines the
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To what extent is the marketing strategy of Swatch different to Omega Content P3 ------------------------------------ Introduction P4 ------------------------------------ Theory P6 ------------------------------------ Research Plan P7 ------------------------------------ Questionnaire P8 ------------------------------------ Target Market P9 ------------------------------------ Product P12 ---------------------------------- Price P13 ---------------------------------- Place P15 ----------------------------------
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RELEVANCE OF 7ps OF MARKETING IN CSR CSR Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large 7ps of marketing. NEED Corporate social responsibility (CSR) as a company’s willingness to strike the right balance between profits and environmental protection‚ social progress and the
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2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer MARKETING INSIDE OUT Market Planning once a year‚ AFTER corporate financial
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