right-8862650096982568036rECOMMENDATIONREPORT 00rECOMMENDATIONREPORT Selecting the Right Athletic Shoes Submitted to: Ms. Joy Paddayuman(Teacher) Submitted by: Angela Estillore (4th year-LHS) INTRODUCTION Running Shoes: What to Look For One great aspect of running is it requires hardly any gear. You need comfortable‚ weather-appropriate athletic clothes and you need SHOES. But not just any shoes – you need quality running shoes made with your health in mind. If you jog or run regularly
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across the world. 60 per cent of the company’s suppliers are based in Asia. In 1997‚ adidas acquired the Salomon group and the name got changed to Adidas-Salomon AG.The name is expected to change to “Adidas AG” in May 2006 following the acquisition of Reebok. adidas started in India in 1996 as a joint venture with Magnum Trading‚ with adidas holding 80 per cent stake. Since December 1995 it has been a 100 per cent subsidiary of the parent company. adidas sells three brands in India – adidas‚Taylormade
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house‚ world of sports and sport slink are some of Adidas’ outlets. Retailing space management to amplify Adidas brands at Point of Sale transactions. Conduct warehousing for assurance of the safety and quality of its products. Reeboks retail strategic pillars. Reeboks partnership with Cross fit to
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Assignment & Case overview: Assignment # 2 (60 points: 10 per question‚ 20 points for question 1 and 2) For the company/brand you selected in last week’s Assignment 1‚ answer the following questions (if it’s hard to think of business clients then assume the company has a business client or ask your lecturer for advice): 1) Map out the buying behaviour of the company’s or brand’s customers. In doing so please consult chapter 5 of Kotler and evaluate the following aspects (20 points): - which personal
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lysisscoring on all fields Annual Report 2005 Net Sales € in millions Financial Highlights (IFRS) 1) 2001 2002 2003 2004 1) 2005 1) lllllllllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllllllllllll llllllllllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllllllll llllllllllllllllllllllllllllllllllllllllllll llllllllllllllllllllllll llllllllllllllllllllllllll llllllllllllllllllllllllllllll llllllllllllllllllllllllllllllllllll llllllllllllllllllllllllllllllllllllllllllll
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MindaNews Region 12‚ ARMM get P6.36B for 4Ps GENERAL SANTOS CITY (MindaNews/28 July) — The national government has released a total of P6.36 billion in cash grants in the last three years to beneficiaries of its flagship conditional cash transfer program in Region 12 and parts of the Autonomous Region in Muslim Mindanao (ARMM). Bai Zorahayda Taha‚ Department of Social Welfare and Development (DSWD) Region 12 director‚ said Monday such amount was released directly to 222‚366 “poorest of the
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Introduction Nike is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 20. As of 2012‚ it employed more than
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1949 in Germany. The Dassler family who gave its name to Adidas spun off Puma as well. Nike was born in 1972 and Reebok emerged as a solid competitor in the early 80s under the lead of Paul Fireman. Yet‚ this industry is very concentrated and keeps consolidating: Nike bought Converse in 2003; Adidas bought Reebok in August 2005. Nike owns 36% of the US market while the new Adidas-Reebok owns 22%‚ which equates to a combination of 60% for the two top players. The US Market‚ with $14.75 billion last
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marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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Sports’ ‚ by Bill Bowerman and Philip Knight ‚ and later became known as Nike Inc.‚ (derived from the Greek Goddess of victory)in 1978. Explanation: Nike is one of the biggest sports shoes manufacturer in the world. The competition between Nike and Reebok has given rise to many interesting analysis and the strategies followed by them are worth the mention. Nike has been a leading brand in the United States with nearly 37% of the market share. As the brand grew global‚ it adopted different strategies
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