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    Swot Analysis-Saocony

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    running shoe that will provide comfort and functionality to the masses that are hitting the road at an increasing rate. Of the four majoring companies that lead the market in running shoes which are Nike‚ Adidas‚ Reebok and Saucony; we decided to go with Saocony. Due to the merger of Reebok and Adidas to form the Adidas Group‚ Saucony truly needed a new product to grab a piece of the $ 5 billion running market. Our Product like the Nike Plus‚ the sole will be prefitted with a cavity that will house

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    Employee all receive discounts to the merchandise in the store. We carry Jordan‚ Adidas‚ Nike‚ Under Armour‚ and Reebok 1) Jordan’s: $160 each‚ 21 pairs =$3360 2) Adidas: $125 each 14 pairs =$1750 3) Nike (foamposites) $220 each 28 pairs =$6160 4) Nike (running) $150 each 21 pairs =$3150 5) Nike (basketball) $160 each 28 pairs =$4480 6)Under Armour: $120 each 14 pairs =$1680 7)Reebok: $125 each 21 pairs =$2625 8) G Shock: $100- $225 25 different pairs which consist different styles and colors

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    Nike- an Ecnomic Report

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    CHAPTER 1: COMPANY BACKGROUND Nike is the world ’s leading designer‚ marketer and distributor of athletic footwear‚ apparel‚ equipment and accessories for a range of sports and fitness activities. Nike is headquartered in Beaverton‚ Oregon and owns facilities in Tennessee‚ North Carolina and The Netherlands. The company operates in the Americas‚ Europe‚ the Middle East‚ Africa and Asia Pacific. Nike’s primary product focus is athletic footwear designed for specific-sport and/or leisure use. Nike

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    Nike and Adidas

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    Nike vs. Adidas: Constant Competition for Industry Dominance Every generation of man has seen sport as an integral part of the social order. From the ancient civilizations to contemporary society‚ humankind has recognized both the importance of the improvement and maintenance of physical fitness as well as the entertainment inherent in competition. A symbol of physical prowess‚ skill‚ determination‚ and discipline‚ the athlete has always held a revered place in society. Athletes‚ depending on the

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    Nike Analysis

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    Nike Analysis Table of Contents Company history…Pages 3-5 Environmental issues…Pages 5-6 Marketing Objective…Pages 6-7 Strategy Control…Page 7 R and D…Page 8 SWOT…Pages 9-11 Competition Strategy…Page 11 Political/Legal…Page 12 Cultures …Page 12 Demographics…Page 13 Economic Strategy…Page 13 Global Strategy…Page 14 Environmental Strategy…Page 15-16 Long Term Objectives…Page 16 Specific recommendations…Page 17 Conclusion…. Page 17 Financials

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    brother loves the game of hockey. He doesn’t care about all the media and advertising surrounding the game‚ he just simply loves the sport. Tonight he’s going to a New Jersey Devils hockey game purely for the love of the game. He’s going to wear his Reebok‚ New Jersey Devils jersey and go to the Prudential Center to see the game. The Prudential Center is located near the new Red Bull Park and not far from the Izod Center‚ which until recently‚ was known as Continental Airlines Arena. As usual‚ he’ll

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    foot‚ so my favorite shoes have always been Reebok and Rockport for walking and hiking. I can stay in them all day long without complaints. Rockport has solid arches and shoes built for just about anything you can imagine. I thought they were pricey‚ but when they last longer you are more willing to pay the price. Adida now lists over a dozen different types of sports shoes on their website. So basically‚ the advantages I can see to the buyout was that Reebok and Rockport were given a larger field to

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    Adidas Marketing Plan

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    Final
Assignment
 
 Nathan
Coury
 Christien
Crynes
 Erin
Dodds
 Priya
Nathan
 Jackie
Smith 
 April
30‚
2010
 Executive
Summary
 
 Adidas
has
been
around
since
1924
and
has
grown
to
be
one
of
the
top
companies
in
 providing
a
variety
of
high
quality
products
to
consumers
interested
in
sports.
It
is
 currently
the
number
two
brand
in
the
sporting
goods
industry‚
trailing
its
main
 competitor
Nike.
Adidas
has
a
strong
focus
on
both
performance
and
style‚
as
opposed
to
 Nike’s
more
pure
performance
emphasis

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    Toms

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    1. Justification of India As TOMS is a well known brand for selling shoes from USA‚ they have potential to enter in the India market through the market evaluation of the twelve Cs. Firstly‚ India is a country that which has a high population of 1.27 billion and there is a significant growing GDP in this few years. Nowadays‚ as the living standards of Indians are increasing‚ their behaviors are willing to spend money on consuming. Also‚ Indians have fashion sense and started to follow the trend

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    Indian footwear industry. It is the engine of growth for the entire Indian leather industry and India is the second largest global producer of footwear after China. Reputed global brands like Florsheim‚ Nunn Bush‚ Stacy Adams‚ Gabor‚ Clarks‚ Nike‚ Reebok‚ Ecco‚ Deichmann‚ Elefanten‚ St Michaels‚ Hasley‚ Salamander and Colehaan are manufactured under license in India. Besides‚ many global retail chains seeking quality products at competitive prices are actively sourcing footwear from India. While

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