[pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll
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The 5 Whys Analysis Method Problem: The workplace canteen is overcrowded at the 11am tea break‚ causing delays. WHY? The Whole Workforce go on their break at the one time. WHY? The Policy for Break Time states that everybody must go on their break at 11am. WHY? The Policy for Break Time was drafted and ratified when this workplace first opened‚ with fewer employees. WHY? A Policy was necessary so that the work being carried out in the workplace was maximised and so that break times
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Throughout the 9 to 5 musical there was an obvious underlying message‚ the terrible treatment of women throughout the workplace. With issues ranging from getting a job‚ promotions and alleged office affairs. 9 to 5‚ the musical‚ is about how hard it is for a woman in the common workplace in the 1980s. It touches on how hard it is to be a woman and even find a job‚ let alone being taken seriously at the workplace. This concept was shown in a variety of ways throughout the musical‚ for starters in
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Porter’s five forces framework 1. The threat of new entrants. In terms of economies of scale‚ Southwest fleet grew to 537 Boeing 737 aircraft providing service to 64 cities in 32 states throughout the United States‚ with 397 city pairs being served nonstop‚ by the end of 2008‚ thus has reached sufficient economies of scale. And Southwest Airline gains its cost advantage through the implementation of “low-cost strategy”. It not only flew planes point-to-point—short-haul flights bypassing the
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1.5 Competition and five forces: In order to achieve average return‚ Customer satisfaction is a core competency that every organization should focus. Business level strategies are used to carry out this core competency. Actions which are taken to add values to customers and gain competitive advantage in a specific market with the single product or service‚ are included in the business level strategy. The main concern of a business level strategy are position of a firm in the industry‚ firm’s competitors
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Lesson: Date: Words: Michael Porter Five Forces Analysis Michael Porter’s Five forces framework as explained by Kotler and Keller (2011) as well as Proctor (2000‚ pg. 103) is an analysis method that involves analyzing a specific sector from five various perspectives in order to establish the nature of competition in the given sector. The five different forces in the framework consists of bargaining power of buyers‚ competitor rivalry‚
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redundant member in a structure in a structure and understand the method of analysis type of this structure. 2.1 LEARNING OUTCOME 2.2 The application of the engineering knowledge in practical application 2.3 To enhance technical competency in structural engineering through laboratory application 3.0 THEORY 3.1 In a statically indeterminate truss‚ static equilibriumalone cannot be used to calculated member force. If we were to try‚ we would find that there would be too many “unknowns” and we
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professeur in Harvard Business School developed a popular model that is still used today to develop strategies that increase companies’ competitive edge. These are commonly known as the Five Forces that demonstrate how information technology and information systems can make a company more competitive. One of the forces was the bargaining power of suppliers in the market. In the renewable energy industry the suppliers don’t have as much bargaining power today as they did in the past as the number of firms
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Peer Review Analysis‚ Week 5 BUS/475 December 8‚ 2014 Gregory Kosicki Peer Review Analysis Team A reviewed the papers of Crystal Thomas and Valerie Sanchez for our final team review. The previous two reviews provided the team members being evaluated with constructive criticism and acknowledgements of their success. The review process also provided the team members giving the reviews with insights into how to improve their assignments. This final review will accomplish the same goals. Crystal Thomas
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Q2. What was the motivation for the Shakti initiative? Was it a CSR activity? SHAKTI is HUL’s sales and distribution initiative that combines social responsibility‚ sustainability‚ and business strategy. India has more than 6‚ 30‚000 villages‚ most of these are ’hard to reach’ and offer relatively lower business potential. Hence‚ reaching them through the conventional distribution system is a challenge. By promoting micro-enterprises‚ HUL’s initiative not only made great business sense‚ but
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