Review Question (pg. 54‚ no. 12) The term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous
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to authority of Airtel & Vodafone for providing me the information. CONTENT 1. Acknowledgement 2. Contents 3. Declaration 4. objectives of the study 5. introduction of the topic • Telecom sector in India • Airtel • Vodafone • Background • Company profile of Airtel • The magic • Comparison between marketing strategy of Bharti Airtel and Vodafone 6. Research Methodology
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2011 Mobile Virtual Network Operators FirstPartner Introduction MVNOs have experienced various stages of expansion and contraction since their first inception. A number of major brands such as ESPN and Disney have entered and left the market after experiencing significantly lower than forecast subscriber growth. Current MVNOs have signicantly refined their approach to the market and have delivered business models and technical innovation at a faster rate than their host operators.
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A Project Report On “Comparative analysis of MARKETING STRATEGIES OF Vodafone & AIRTEL” “BACHELORS OF BUSINESS ADMINISTRATION” SUBMITTED BY:- Deepanshu Tanwar BBA 3rd sem Roll No. 083 SUBMITTED TO Mrs. Anjali Singh lecturer Jagannath international management school Vasant kunj New Delhi Acknowledgement I DEEPANSHU TANWAR‚ SINCERELY THANKFUL TO ALL THOSE PEOPLE WHO HAVE BEEN GIVING ME ANY KIND OF ASSISTANCE IN THE MAKING OF THIS PROJECT REPORT. I express my gratitude to
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Telsim was number two mobile operator in 1994 and the only alternative to Turkcell until 2000‚ then in 2006 it joined to Vodafone Group as Vodafone Telekominikasyon A.Ş. Turkcell is not only the leading operator in Turkey‚ but is also the biggest GSM operator in Europe in terms of subscriber numbers. (http://www.turkcell.com.tr/en/AboutTurkcell/corporateInfo/companyHistory). Vodafone is the world’s largest mobile telecommunications company measured by revenues. Avea is the youngest operator of Turkey
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mobile subscribers? The decision to switch to a new operator depends on the general perception about the brand and thus these numbers reflect the brand perception of mobile users. Though Airtel is the number one mobile service provider in India but Vodafone has established itself as a distinct brand with the help of its innovative communication strategy. According to a survey conducted by Teleguru‚ Network coverage and tariff rates emerged as the top 2 reasons as to why respondents want to avail of
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Abstract 2 General Introduction 3 Theoretical Review 4 Attitude and Job Satisfaction 4 Perception and Individual Decision Making 6 Personality and Values 9 Organizational Culture 11 Personal Leadership 13 Company Profile 14 History Background on Vodafone 14 Analysis 16 Analysis and Findings of Job satisfaction and attitudes 16 Analysis and Findings of Perception and Individual Decision Making 17 Analysis and Findings of Personality and Values 18 Analysis and Findings of Organizational Culture 19
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Market Challenger Strategies: A) Frontal Attack: In a frontal attack‚ the attacker matches its opponent’s price‚ advertising‚ price and distribution. The principle of force says that the side with greater resources wins. Examples: * Pepsi Vs Coke * Blackberry Vs Apple [ Blackberry’s frontal attack on Apple with the help of this commercial http://www.youtube.com/watch?v=bVO8o_PKvVg ] * HUL Vs P&G ( Rin Vs Tide ) [ HUL’s frontal attack on P&G by reducing its price and
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Marketing Mix The marketing mix for a product is a major factor in influencing whether a business can sell it profitably. The marketing mix is made up of seven interrelated decisions − the 7Ps. The four key ones are product‚ price‚ promotion (including advertising and packaging) and place (where and how a product will be sold to consumers). The other 3Ps largely relate to marketing services – people‚ process and physical evidence. Consumers require the right product. This might be an existing
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telecommunication companies to bring its iPhones to the market. Together‚ these strategic partners‚ namely Vodafone and Bharti Airtel‚ held a market share of 40.3% in the Indian telecommunication industry at that time. Thereby‚ Apple benefited from the existing customer base of its partners and coevally offered its target groups the choice for their preferred provider. Specifically the partnership with Vodafone represented an important joint-venture for Apple‚ as the organization is the world’s leading telecommunication
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