assigned a name for the product as “Malala”. Since the raw materials are very much available in our country‚ we have decided to give the product an indigenous image. Malala is a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Malala would be launched in the market at 250 ml. 500 ml. and 1 Litre bottle. We have set a reasonable price for the product so that all kinds
Premium Marketing
the home buying process‚ as for what online real estate customers are looking for‚ detailed property descriptions top their lists‚ followed by disclosure of all transaction fees‚ customer service contacts via toll-free numbers‚ performance guarantees from service providers and sales data comparisons. (www.businesstown.com/Internet/ecomm-definition.asp) Chapter 2 Introduction 2.0 Historical Development. The term electronic commerce has changed over time. Originally‚ "electronic commerce" meant
Premium Real estate Electronic commerce Real property
Individual Project: Calbee Potato Chips (FMCG) (a) Define Category: Category for Calbee potato chip would be Product Category and the product falls under potato chip snack industry. This report will be specifically be looking at only the potato chip snack industry and will be observing other competing products with same features. Additionally‚ no other snack industries will be discussed in this report; such as‚ apples‚ pies and cakes etc. When observing the snack market‚ potato chips can form
Premium Potato chip
instance wages‚ benefits are subject to negotiations and there was no guarantees if wages would increase or decrease or even if you retained your currents benefits‚ all was open for discussion and negotiation. At no time did the employer threaten the employees with reprisals if they voted for the union. Question 2 No‚ the employer’s statement does not violate Section 8(a) (1) of the LMRA. The employer was letting his employees know that their benefits just like their wages would be up for discussion
Premium Management Marketing Strategic management
of European Union’s gross domestic production (Services marketing‚ 2008). Besides‚ reality shows that service marketing brings much hardship which is due to the unique characteristics of services: being produced and consumed at the same time for marketers. Therefore‚ operating service business generates much more new issues than operating classic product business. As a result‚ new concept as well as principles and models for service marketing are required for marketers to deal with the new situations
Premium Marketing Business Economy
Campaign threats or implied promise of benefit? Campaign threats or implied promise of benefit? Did the employer statements constitute an unlawful threat or an unlawful promise in violation of Section 8(a)(1) of the LMRA? Why or why not? Yes‚ the employer statements were unlawful. The NLRA guaranteed workers the right to join unions without fear of management reprisal. It created the National Labor Relations Board (NLRB) to enforce this right and prohibited employers from committing unfair
Premium Trade union National Labor Relations Act Employment
The question in the case is whether Kim should spend the fresh (2nd round) VC financing in Marketing and scale up the business or should focus the resources on fine tuning the existing product. Our recommendation is that the company should allocate around 70% of $4mn in marketing spend and 30% in product development and fine tuning the existing one. This recommendation is primarily based on the fact that the company should maximize the first mover advantage and develop barriers to entry by reducing
Premium Marketing Economics Customer
The marketing mix would differ for a staple convenience product from a homogenous product because both offer two difference types of "needs." Staple convenience product is an item a customer buys often‚ does not require much thought‚ and does not have the desire to not spend too much. In this case‚ product and price would be more of what the customer is after. An example of a staple convenience product would be shampoo or conditioner‚ or toilet paper. These are items the consumer buys frequently
Premium Marketing Price
Database marketing is the technique of gathering all the information available about customer‚ leads and prospects into a central database and using that information to drive all marketing efforts. The information is stored in a marketing database and can be used at both the strategic and tactical levels to drive targeted marketing efforts. (www.itsallgoodwebdesign.com/html/database_marketing.html). A database is a collection of data arranged for computer retrieval. Marketing can defined as "performance
Premium Sales Customer service Customer
Marketing and product objectives Þ Team Octoberfest¡¦s marketing intent is to attract as many college students to College Night as possible. We want to want to offer a diverse amount of students a place to gather and make new friendships. Also a place to promote art awareness to society. Þ Current Market: Our current market is a large group of college students from all over Boston. These students typically tend to be underclassmen at their respected undergraduate institutions. Þ New Markets:
Premium University Boston Apple