CUSTOMER RETENTION STRATEGIES USED BY INTERNET SERVICE PROVIDERS IN KENYA 1 TABLE OF CONTENTS PART ONE INTRODUCTION ……….………………………………………………….……………3 1.1 Background ……………………………………………………………………….3 1.1.1 Customer Retention Strategies…………………………………………………….4 1.1.2 Internet Service Providers …………………….…………………………………..6 1.2 Research Problem ………………………………………………………………...8 1.3 Objectives of the Study ………………………………….………………………10 1.4 Importance of the Study ……………………………………………………...….10 PART TWO LITERATURE REVIEW
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business and services context After selecting a hotel of your choice‚ carry out an individual research into the element of the product of this hotel‚ and produce a written report of your findings which should include: a) A discussion about the key components of the product and how the product mix contributes to sales and profit (ref. 1.1‚ 1.2) b) An assessment on how market segmentation contribute to maximise sales (ref. 1.3) Task B Research report describing the external sales development techniques
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Sales Management Test Review Chapter 1 * Marketing mix – product‚ distribution‚ price‚ and promotion; used to develop marketing strategy (pg. 66) * Communication mix – personal selling; advertising‚ sales promotion‚ direct marketing‚ and public relations and publicity; used by a firm to communicate with customers (pg. 66) * Role of personal selling – * Society – stimulate economy‚ diffuse innovation * Company – revenue producers (rainmakers)‚ market research/feedback
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................................. 2 Creating sales organizational structures ....................................................................................................... 3 Gaining greater job ownership and commitment from salespeople ............................................................ 4 Shifting sales management style from commanding to Coaching................................................................ 4 Leveraging for sales success .....................................
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Chapter 2: Reviews of related study and literature This part will give of the related literature‚ which will somehow help the user ti gather information and knowledge about certain study. It will give the user a clear understanding and better insight of the study. Related literature: Local According to “be the Philippine‚ IT industry in review by Denalyn M. Rubio‚” Information technology is virtually everywhere. Whenever you look‚ you could see either a by-product of IT‚ a representation
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GREEN LAND COMPANY 468A Maganda Street Sampaloc‚ Manila www.thinkgreen.com 732-098-123 December 12‚ 2012 Atty. Ronziel Datario President APPCO Rufino Street Makati‚ city Dear Atty. Datario‚ Dreams really do come true! Trees will grow instead of leaves in our home to serve more families. Feel comfortable and relax in our green home. Eight months ago‚ we opened our GREEN HOMESTELLAR in Laguna. This coming December 24‚ 2012‚ we are going to have an open house for everyone
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Writing Topic: What point does Leo Tolstoy’s story “After the Dance” (pgs. 71-75) make about Russian society? What moments or details in the story help to convey this point? Explain in a carefully written essay‚ supporting your argument with evidence from the text. Tolstoy’s “After the Dance” is essentially a representation of Russian history and the exposition of a dark side to the seemingly regal atmosphere of the Russian aristocracy first introduced at the ball. Using literary elements such
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SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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community as well as their delayed entry into World War II‚ which resulted in the deaths of tens of millions of Russians. After the war ended‚ these grievances ripened into an overwhelming sense of mutual distrust and enmity. Postwar Soviet expansionism in Eastern Europe fueled many Americans’ fears of a Russian plan to control the world. So‚ U.S. adopted “containment” defense strategy Two strongest countries in the world‚ and they didn’t want to war‚ so the National Security Council: use military force
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2 POINT-OF-SALE WEAKNESSES 2.3 THE DISTRIBUTED vs. CENTRALIZE ARCHITECTURE2.4 SOA IMPLEMENTATION IN CENTRALIZE POINT-OF-SERVICE | 23345 | 3.0 COMPANY OVERVIEW3.1 BUSINESS OF SAFA MART 3.2 CORPORATE CULTURE3.3 COMPANY VALUES | | 4.0 STRATEGIC DIRECTION4.1 PROPOSED STRATEGIC DIRECTION FOR SAFA MART SDN. BHD.4.3 PROPOSED OPERATION STRATEGY FOR SAFA MART SDN. BHD. | | 5.0 BUSINESS CONTEXT FOR SAFA MART | | 6.0 OPERATION PROCESS FOR SAFA MART6.16.2 | | 7.0 SERVICE INTERFACE &
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