An Overview of Production Principles and Techniques TOWARDS EFFECTIVE RADIO PROGRAMME DELIVERY: Oba Abdulkadir LA’ARO (B.sc‚ M.sc Mass Comm. Unilag‚ PGDE NTI) Department of Mass Communication University of Ilorin. Presented at Radio Kwara Programming Conference held between 15th --19th June 2009‚ Mandate Hall Radio Kwara‚ Ilorin. Introduction. Radio Stations like all other Mass Media Organisations‚ have one means through which they manifest the
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commercials use propaganda techniques? Is it to influence our emotions or is it because they lack actual factual support for their claims? The answer is both. Propaganda techniques are used by advertisers‚ salespeople‚ and politicians because they lack adequate factual support for their points‚ so they appeal to our emotions by using propaganda techniques. In the particular commercial for the Samsung Galaxy smart phones‚ Name Calling‚ Plain Folks‚ and Bandwagon propaganda techniques are used. It is no
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“Mother Tongue” by Amy Tan‚ she writes about how her mother’s broken English‚ and about the extent that it affected her language. She writes this piece in a method that is easy to understand‚ and she simply expresses her personal opinion: That whenever someone doesn’t speak proper English they are susceptible to criticism and bad treatment. Amy Tan expresses how her mother is treated unfairly by people just because she cannot speak proper English. Throughout this reflection Amy mentions a troubled
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Burger King: Selling Whoppers in Japan “International is where it’s at‚” said Ron Paul‚ a Technomic consultant. “The fast-food burger category is going to find its better growth opportunity overseas. We’re close to saturation in the United States. That’s why McDonald’s has been so aggressive in overseas markets.” That’s also why Burger King has to be so aggressive in Japan. McDonald’s entered the Japanese market 25 years ago and now has 2‚000 outlets there generating $2.5 billion in sales – that’s
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I think the main point Amy Tan is trying to make in A Mother’s Tongue is that words are more than just words‚ sometimes you have to look behind them and read in between to understand the true meaning. For example‚ her mother did not speak perfect English‚ but the points and ideas she was trying to get across are what really were important. Not all people who speak the English language speak it the same way. A language can be subdivided into any number of dialects which each vary in some way from
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ideal. This type of advertising is deceiving by convincing customers that everyone else is buying a certain item or purchasing from a specific store. The bandwagon technique can be used as a very powerful weapon in advertising. You could either be with the right crowd and use the particular product or you can be left out and not use it. Selling points using this method are common across the globe. Mcdonald’s‚ one of the world’s biggest fast food giants‚ began using propaganda in their slogan by saying
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The two stories I felt were the best to compare and contrast the theme of long lasting love was th A Pair of Tickets by Amy Tan and A Haunted House by Virginia Wolf. In the story by Amy Tan‚ the family who was separated by a war is finally brought back together when the daughter and her father journey back to the China after the death of her mother. Once they arrive in China‚ her father has a flashback and tells his mother’s story of bravery who left her home with her two babies to avoid being killed
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A century ago‚ author Robert Louis Stephenson wrote‚ “Everyone lives by selling something” (Kerin‚ Hartley‚ & Rudelius‚ 2011‚ p. 246). Selling has changed and taken different avenues particularly over the last decade due to the economy. Understanding the fast pace of marketing is such an important factor for any business to be successful. There is traditional selling which is of the past. and modern selling that is looking for newer‚ better ways to improve daily. Not to mention the innovative technology
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“Have you ever met a monster?” Amy Herdy presets her audiences with a very interesting question. She captures the listeners attention by asking one simple question that automatically wakes them up and has their mind racing wondering what she could possibly be talking about. In this TEDx Talk Amy Herdy brings her audience her experience with the convicted serial rapist Brent Brents and one of his victims Margaret. The purpose of the topic of her talk is to bring attention to the problem that “Messaging
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The Internet is America’s Villain Amy Goldwasser in her essay‚ “What’s the Matter with Kids Today?” challenges the idea that “kids today” don’t read or write. She argues that an average of 16.7 hours is spent a week in the average teen’s life reading and writing online. However‚ there are educational and social forms of reading and writing that kids do online also. Contrary to Goldwasser’s opinion and her call to action to stop regarding the Internet as a villain‚ I would argue that the Internet
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