Topic n° 2 “Chinese investments and business interests are now to be found all across Africa” (Commission for Africa‚ 2005). Why have Chinese companies found the emerging markets of Africa less risky and a more attractive proposition than western multinationals? ! For more than five years now‚ China has been the most important trade partner of Africa (OECD‚ 2011). Its growing investments in the African continent show the definite long-term interest that the Asian country has in Africa. When
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AEROMAN: A Novel Architecture to Evaluate Routing Protocols for Multi-hop Ad-hoc Networks Lan Tien Nguyen School of Information Science Japan Advanced Institute of Science and Technology Email: lannt@jaist.ac.jp Razvan Beuran Hokuriku Research Center National Institute of Information and Communications Technology Email: razvan@nict.go.jp Yoichi Shinoda School of Information Science Japan Advanced Institute of Science and Technology Email: shinoda@jaist.ac.jp Abstract—In this paper‚ we
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The United States (US) economy is currently in a tensed situation. Always being seen as the super power among all countries might not be the same case anymore recently. Lots of reason had piled up that causes her decline throughout the years. There is a lot of different kind of factor that is able to determine and compare which country economy is stronger than the other. Comparing at the Gross Domestic Product (GDP) gives a clearer view of the value of all final goods and services produced within
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order to propose conclusions‚ suggestions and recommendations that may allow Sony’s board of directors to either gain an advantage over its competitors or capitalise on their edge over their competitors‚ ensuring their future success. After analysis of the advertisements advertising appeals it was discovered that the common and most appropriate choice of appeal approach was informational and rational‚ presenting this using a feature appeal approach which emphasises the products main attribute
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celebrities in an ad campaign is a poor way to stimulate brand appeal Using celebrities as brand ambassadors has become very popular and is one of the more common communication strategies employed by companies today in order to market their products. Marketers pay millions of dollars to celebrities in the hope that their star magic would make the product more appealing and successful. But all celebrities glitter is not gold. There are many reasons as to why using celebrities in an ad campaign can turn
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Ads use a variety of techniques to attract readers’ attention and convince them that the product advertised is the best they can get. This advertisement of Camel cigarettes was feature in Glamour Magazine. It features a photograph of a Caucasian woman that seems to be in her mid-twenties. This woman is beautiful and appears to have flawless skin. She is holding a lit cigarette in her hand and is blowing out cigarette smoke from her mouth. This image suggests that smoking Camel Cigarettes will make
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Facebook Puts Other Companies Underneath Its Wings By Imposing Ads Network Strategies‚ Marketing Strategies And As Well As Social Media Strategies. Adam Alsheyab California University of Management and Sciences Introduction Facebook is considered these days as a leader for the social networking websites‚ Facebook is such a great success story which officially came out in 2004 created by Mark Zuckerberg and his classmates at Harvard University. On October 28‚ 2003‚ when they
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advertisement. Else when we go to the mall where we can see a lot more advertisement. At the mall we can see a lot of advertisement which is more specific like jewelry ads‚ sport ads‚ food promotion ads‚ automobile ads‚ and perfume ads. These advertisements also use specific models of its advertisements. Female models will adorn jewelry ads‚ where the female models portrayed gently hold the products. Automobile advertisements‚ where the male is the dominant model and usually the male is on the driver
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Strategic Management I Pere Clavero Framework Case Analysis Organization Processes & Culture • In 1997: “Rosso” acquired a VP for the “Retail & Intl” dept.; with 10 years of experience within the FMCG multinational industry‚ the new VP was given the responsibility for heading the Italian market. • In 2000: Former VP from LEVI’S joined the company as the VP Marketing & Sales. A great contribution for the line development process which was
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Dynamic Cluster Structure for Object Detection and Tracking in Wireless Ad-Hoc Sensor Networks Xiang Ji∗ ‚ Hongyuan Zha∗ ‚ John J. Metzner∗ ‚ and George Kesidis† ∗ Department of Computer Science and Engineering Pennsylvania State University‚ University Park Email: {xji‚ zha‚ metzner}@cse.psu.edu † Department of Electrical Engineering Pennsylvania State University‚ University Park Email: kesidis@engr.psu.edu leads to large amount of information delivery. In general‚ the cost for computation locally
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