Chetan Ahuja Chinmay Sharma Nihar Routray Souvik Dey Bajaj Auto- A Market Study Contents Bajaj Auto 3 About the company 3 Product Portfolio 3 Products in 150cc category 4 SWOT Analysis 5 BCG Matrix Analysis 6 Porter’s 5 Force Model 6 Market Segmentation‚ Targeting and Positioning 7 Bajaj and its Competitors 11 Bajaj Auto About the company Bajaj Auto is a major Indian vehicle manufacturer headed by Rahul Bajaj. It is based in Pune‚ Maharashtra‚ with plants in Chakan
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American University of Science and Technology Faculty of Business and Economics Consumer Behavior Starbucks’ Consumers’ Perception Instructor Dr. Jessica Antonios Prepared by Paul Najm – Sabah Abadan – Antoine Haikal – Christelle Abou Zeid – Elias Sahyoun – Fawzi Jaber May 2015 Contents Part 1: 3 Theoretical Review 3 1. Introduction – Perception (Exposure‚ Attention‚ and Interpretation) 4 2. Executive Summary 6 3. History and Growth 8 4. Mission Statement 9 5. Goals and Objectives 10 6. Logo
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growing industry it is essential to know about the customer perception and buying behavior. The customers perception about cosmetics has been changed from the traditional perspective. People are more aware of the brands of cosmetics.they started spending more on cosmetics. They consider cosmetics as a basic need in recent days. This project is a study about the females’ perception and buying behavior towards cosmetics in recent days. CHAPTER-2 BACK GROUND OF THE STUDY The Indian cosmetic Industry
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In the 90s‚ the competitors based their strategy in offering certain products with strong advertising support. This way they encourage consumers to visit the stores and‚ in addition to these products on sale‚ buying the rest of the shopping cart. In 1993 Mercadona begins with its
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A REPORT ON CONSUMER PREFERENCE IN SELECTING A PRINT MEDIA AND CHALLENGE FOR THE COMPANY IN RETAINING THE CUSTOMERS. AND A STUDY ON THE CREST EDITION OF THE TIMES OF INDIA By V.Manoj 09BSHYD0949 Name of the organization: The Times of India-Chennai A REPORT ON CONSUMER PREFERENCE IN SELECTING A PRINT MEDIA AND CHALLENGE FOR THE COMPANY IN RETAINING THE CUSTOMERS. AND A STUDY ON THE CREST EDITION OF THE TIMES OF INDIA Executive summary: This project is done by Manoj. V (09BSHYD0949)
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2.0 CONTENTS CONSUMER BEHAVIOUR AND PERCEPTION 2.1 WHAT IS CONSUMER BEHAVIOUR? It is necessary to understand consumer behaviour; this is based on the activities leading to the acquisition and use of goods or services‚ including decision-making processes that determine a purchase. In this process the consumer performs actions such as search‚ purchase‚ use and evaluation of products expected to be used to meet their needs (Solomon Michael‚ 2007). The activities‚ processes and social relations
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Title: Organization Analysis & Strategy Insight Scheme Subject Leader: Mr.Maninder Singh [pic] Students Name: Mandeep Singh Roll No: 27 Lovekesh Mitta 25 Meha goel 28 Mohd. Faisal 31 Mohd. Jahas 30 Mohd. Usama 29 Mahesh Jagannathan 26 Section:SD2 BAJAJ PULSAR: “DEFINITELY MALE” Bajaj Pulsar is a motorcycle
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Sector India (Two Wheelers) Summary for Microeconomics Project Submitted by:- Section A Group 8 Sarabjot Singh 12P043 Saurabh Mishra 12P044 Vineet Gupta 12P045 Sheth Swapnil Jayant 12P046 Shrey Tandon 12P047 Shrimoy Tripathy 12P048 Overview: Automobiles are categorized as luxury goods in India and the auto sector can be said to be cyclical. Thus‚ the auto sector‚ in a way‚ represents the economic condition of the country. Auto sector is divided into following segments: a. Passenger
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Segment 1: Segment one’s company is Uncharted Supply company introducing the product SEVENTY2. SEVENTY2 is a backpack that has the essential tools and things needed when being involved with an emergency situation such as an earthquake. The backpack consisted of 35 tools to help survive the most crucial hours after an emergency which they mentioned was the first 72 hours. The bag has how to use each item when to use it and it is color coordinated. They pitched that it would help people in difficult
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NSHM COLLEGE OF MANAGEMENT AND TECHNOLOGY‚ DURGAPUR ASSIGNMENT ON “CONSUMER BUYING MOTIVES IN TWO WHEEELERS COMPANY”. PRESENTED BY:- RAHUL MARWAH. B.B.A( H) -008 ‚ SEC-‘B’
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