CROSS CULTURAL COMMUNICATION Victor Delbreuve 1) Cultural dimensions = critique of HOFSTEDE‚ TROMPENAARS‚ PROJECTGLOBE 2) Look for your country HOFSTEDE (rating : do you agree ; give examples) 1)a) HOFSTEDE The research findings of Hofstede‚ describe the cultural features‚ and assists in clarification of some cultural and behavioral paradigms in organizations in different countries. Five cultural
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Black and White in South Africa. There came an end of this ridiculous law. Besides South Africa is also well known by his HIV and rape percentage of their inhabitants. Which is for HIV some over 10% and 1 per 9 women reported that they’ve been raped. How this is possible‚ maybe the dimensions of Geert Hofstede can help us with it. Information about South Africa: Population 2010 estimate: 49 991 300 Area: 1 221 037 km2 Currency: Rand / 1 ZAR Rand = 0‚11 euro Independence: From united
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Conspicuousness of luxury brands In a social set-up‚ consumers tend to behave in a competitive manner such that they settle for the luxuries that would make them conspicuous among their peers and put them on a higher social platform or status. This social behavior is innate in most people. People behave in a manner that seek self-worth‚ glory‚ dignity‚ or simply classy. The attribute of most people to seek class determine their choice of luxury brand. They tend to go for products that are unique
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Luxury brands during times of recession A question of survival Universally‚ luxury items are considered to be items of great prestigious value‚ and their possession has satisfied people worldwide. In the last three decades particularly‚ consumers have enjoyed a higher level of disposable income than ever before‚ and as a result luxury brands have prospered greatly. However‚ in times of economic crisis luxury brands face the challenge of having their brands perceived value becoming dangerously
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elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands; Brand extensions; Degree of adjacency; Premium
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Group presentations about Hofstede’s cultural dimension 1. A brief presentation of Geert Hofstede and his background Geert Hofstede was born 2 October 1928 in Haarlem. He is a Dutch social psychologist that did a pioneering study of cultures across modern nations. Geert has made these models that classified culture along four different dimensions – Power Distance Index‚ Individualism versus Collectivism‚ Masculinity versus Femininity‚ Uncertainty Avoidance Index‚ Long Term Orientation versus Short
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of Substitute Products 5 Bargaining Power of Buyers 6 Bargaining Power of Suppliers 7 Recommendation of Porter’s Five Forces Strategies 8-9 Hofstede’s Cultural Dimensions 10-13 Recommendation of Hofstede’s Cultural Dimensions Model 14-15 Competitive Strategies Conclusion 15 Reference List 16-18 1.0 Executive summary The purpose of this report is to determine the suitability of Safety
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16 Key Luxury Brand Distributors A round up of sixteen of the most prominent luxury goods distributors‚ including Bosco di Ciliegi‚ Bluebell‚ Swiss Prestige and Chalhoub Group. Despite their inherant focus on brand control‚ luxury manufacturers have commonly relied on local distributors to introduce products to new markets‚ acknowledging that whilst they might know what is best for their brand communications‚ design and development‚ they may not necessarily understand local cultures‚ retail climates
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Cultural dimensions in business life: hofstede’s indices for latvia and lithuania 1.1 Introduction The journal chosen‚ written by Mark Huettinger (2008)‚ applies Geert Hofstede’s five cultural dimensions (power distance‚ individualism‚ masculinity‚ uncertainty avoidance and long-term orientation) to both the Lithuanian and Latvian cultures‚ from the perspective of their similarity to the cultures in Estonia and the Scandinavian countries. This research paper then uses the scores obtained from
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Introduction Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. Founded in 1903 in Milwaukee‚ In 1929‚ there were 241 motorcycle manufacturers in the US. After the Depression‚ only two remained: Harley and Indian. By 1953‚ Indian went out of business‚ leaving Harley-Davidson as the only American motorcycle manufacturer. Financial difficulties in the 1970s are led to the parent company‚ AMF putting the motorcycle division up for sale. Without a buyer
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