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Hofstede

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Hofstede
CROSS CULTURAL COMMUNICATION

Victor Delbreuve

1) Cultural dimensions = critique of HOFSTEDE, TROMPENAARS, PROJECTGLOBE 2) Look for your country HOFSTEDE (rating : do you agree ; give examples)

1)a) HOFSTEDE The research findings of Hofstede, describe the cultural features, and assists in clarification of some cultural and behavioral paradigms in organizations in different countries. Five cultural dimensions which based on them Hofstede classified the countries are as follows: Individualism against collectivism: This dimension is regarded with the degree of people feeling belonged to a group and the identity of relations between group and people. Individualism is regarded with societies which the people's relations are weak; everybody is expected to only watch for himself or his family. On the other hand, collectivism is regarded to societies which theirs people join powerful and integrated groups. Indicate avoidance-uncertainty: " the tolerance of a company for the uncertainty and the ambiguity. " This dimension measures the way a company manages the unknown situations, the unexpected events and the anxiety in front of change. The dimension Uncertainty Avoidance has to do with the way that a society deals with the fact that the future can never be known: should we try to control the future or just let it happen? Masculanity against femininity: " the distribution of emotional roles between the kinds. " This dimension measures the important level that a culture grants to the male values stereotypes such as the insurance, the ambition, the power and the materialism, as well as in feminine values stereotypes such as the accent put on the human relations. A high score (masculine) on this dimension indicates that the society will be driven by competition, achievement and success, with success being defined by the winner / best in field – a value system that starts in

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