specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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Chapter 2 Review of Related Literature and Studies Review of Related Literature and Studies A review of related literature and studies is the theories which the researchers use to explain the existence of a research problem and use as a bases in analyzing relationship between variables can be generated from reference books and of collecting‚ selecting and reading books‚ journals‚ reports‚ abstract‚ and other reference materials. The Chapter begins with the Introduction‚ Related Literature‚ Foreign
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Chapter II REVIEW OF RELATED LITERATURE This chapter presents both foreign and local related literatures relevant to the study. This relevance is shown by the proponents in order to give more reason and understanding of the proposition. Related Literature and Studies Downsides in Caffeine New research from John Hopkins Medical School shows that performance increases due to caffeine intake are the result of caffeine drinkers experiencing a short-term reversal of caffeine withdrawal. In essence
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism
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energy- supply and demand in Malaysia namely energy security‚ fuel supply and pricing‚ especially gas pricing‚ renewable energy‚ energy efficiency and conservation‚ sensitivities of nuclear option‚ and the restructuring of the electricity supply industry (Tan‚ Maragatham‚ and Leong‚ 2013). Malaysia’s energy sources primarily comprise oil‚ natural gas‚ hydro power and coal‚ although renewable energy (RE) sources such as solar power and biomass are currently being exploited (Poh and Kong‚ 2002)
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A brand is a “name‚ term‚ design‚ symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Proper branding can result in higher sales of not only one product but on other products associated with that brand. Brand is the personality that identifies a product‚ service or company and how it relates to key customers‚ staffs‚ partners‚ investors etc. People engaged in branding seek to develop the expectations behind the brand experience
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enessBRAND AWARNESS OF MAHINDRA XYLO IN AN AROUND SILIGURI FROM KHOKAN MOTORS SUBMITTED ON PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION PREPARED BY NAME: PRAMIT CHHETRI ROLL NO: 75/BBA/067149 DATE: EXTERNAL GUIDE (ARCHANA DIAZ) SUBMITED TO 05-06-2010 INTERNAL GUIDE (SUVAMAY BHOWMICK) INFORMATION TECHNOLOGY CENTRE UNIVERSITY OF NORTH BENGAL DARJEELING: 734013 DECLARATION I do hereby declare that this project is submitted by me for partial fulfilment of the Bachelor of
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MARICO Vision and Mission: - ’COME WIN’ ---- their vision and mission is captured in this acronym‚ which when bifurcated means the following: - Consumers: For they are the reason we exist. The primary focus of our efforts will be to not only understand what adds greatest value to the consumer but also change and reinvent ourselves if need be. We will translate the consumer’s needs and desires into marketable products and an ever-expanding base of loyal consumers‚ with speed and a quality of
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developing at puberty a relatively rounded body and enlarged breasts and retaining a beardless face; a girl or woman.” Mass media generates the picture perfect image of a woman. The “perfect” woman is a generalized fantasy derived from media and how society shaped the media. But what aspects exactly make a female a woman? The fashion industry might say it the exterior build or the way we look. Feminist might say a woman is shown through the spirit of her interior or her heart. Women should set aside
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