to the client Types of e-commerce There are three types of e-commerce namely‚: 1) Business to customer (B2C) B2C stands for Business to Consumer as the name suggest‚ it is the model taking businesses and consumers interaction. Online business is the process of sells good to individuals. So‚ the basic concept of this model is to sell the product online to the consumers. B2C is the indirect trade between the company and consumers and it provides direct selling through online.
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BMW Aim: To make the company the global motor vehicle market. Objective: To increase the sales to over 2 million cars per year Tertiary Sector - Asda‚ part of WalMart Aim: To provide goods and services which are cheap and affordable to public costumers. Objective: To have the prices 10% lower than anywhere else in the next 24 months. Asda Stores Ltd. Is British supermarket chain which retails food‚ clothes‚ general merchandise‚ toys and financial services. The purpose of setting Asda’s
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three major e-commerce players focusing on 3Cs(Computer‚ Consumer Electronics and Communication): Light in the Box (US: LITB)‚ Deal Extreme (HK:08086)‚ DinoDirect and AliExpress. Light in the box(兰亭集势) Overview Light In The Box is a global online B2C retail company that delivers products directly to consumers around the world. Founded in 2007‚ Light In The Box has offered customers a convenient way to shop for a wide selection of lifestyle products at attractive prices through www.lightinthebox
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5C Analysis Company HubSpot provides an inbound marketing system in the Web 2.0 space. As the business is fast growing‚ 329% of the yearly growth rate of new customers in 2008 (Exhibit 10)‚ HubSpot wants to accelerate its growth. While HubSpot has a complete inbound marketing system and the supporting HubSpot Services Group which could be a strong base for its further growth‚ it also has some issues to be addressed. Even though the inbound marketing programs bring a diverse customer base that can
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2.0 Core Site structure of Agoda (B2C) 4.0 Advantages of the End Users 4.1 Speed and Convenience For Customers From an end client viewpoint it might be extremely helpful to buy merchandise and administrations over the Internet. The methodology is generally snappy and requests might be set in a moderately brief time of time while never needing to leave the home or office (flyertalk.com‚ 2013). Further‚ an end client can book from various organizations while never needing to physically move around
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1) Keys to success. Explain supply chain of the company and draw the supply map. Pepsi has go to market strategy‚ so company tries to cut the costs by bringing the product directly to the market they try to have less wear houses but it didn’t mean that distribution and wear houses were not connected. Warehouse Infrastructure Initiative became the Direct shop Delivery Transformation Initiative. Pepsi Company has a supplier code to clarify their health and safety while distributing their product; they
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Case Study: TESCO versus SAINSBURY’S A Collaborative Effort of: Charles Dawes • James Gullett • Daniel Naas • Brian Rihm • Eric Rolston • Emily Taylor MGT 499‐B01 • 08/11/2010 Case Study: TESCO versus SAINSBURY’S INTRODUCTION AND OVERVIEW It is not uncommon for one company to be a forerunner and command a significant‚ early lead in an industry. Likewise‚ it is not uncommon for that market leader to be out‐matched by a seemingly innocuous
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1. Definition 2. Classification of “Pure-Play” models 3. “Direct sellers” sector of B2C “Pure-play” and disintermediation 4. Key points of B2C “Pure-Play” success‚ ex: Amazon.com B. “Bricks-and-Clicks” Model 1. Definition 2. Advantages of “Bricks-and-Clicks” 3. Key points of B2C “Pure-Play” success‚ ex: Wal-Mart‚ education C. “Pure-Play” versus “Bricks-and-Clicks” 1. “Bricks-and-Clicks”
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CRM is the abbreviation for customer relationship management. It entails all aspects of interaction that a company has with its customer‚ whether it is sales or service-related. While the phrasecustomer relationship management is most commonly used to describe a business-customer relationship‚ CRM systems are used in the same way to manage business contacts‚ clients‚ contract wins and sales leads. CRM is often thought of as a business strategy that enables businesses to: Understand the customer
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Unit 3: Introduction to Marketing Assignment 1: P1 Marketing is the act of publicising products and offers to customers to get them to want to buy it; this could be via the television‚ a poster or radio. Marketing always has the customer at the centre of its activities and wants to build customer relationships in order to keep them coming back. Another definition of marketing is the actual action of selling an item or service to customers‚ like in a retail shop for example. John Lewis’
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