MM21c short cases:MM21c-front matter 12/23/08 12:59 PM Page 1 MANAGING MARKETING IN THE 2 1S T C E N T U R Y : SHORT CASES www.mm21c.com MM21c short cases:MM21c-front matter 12/23/08 12:59 PM Page 2 2 MANAGING MARKETING IN THE 21ST CENTURY TABLE OF CONTENTS 1. SONIK CD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2. ICI FIBRES LTD. . . . . . . . . . . . . . . . . . . . .
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Additional Cases for the Course The case readings have been developed solely as a basis for class discussion. The case readings are not intended to serve as a source of primary data or as an illustration of effective or ineffective auditing. Reprinted by permission from Jay C. Thibodeau and Deborah Freier. Copyright © Jay C. Thibodeau and Deborah Freier; all rights reserved. 1••• ( Case 61 ® Enron Enrori’s First Few Years hi~ 1985 Enron had assets along the three major stages of the supply
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Table of Contents Case- 01 2 Liz Claiborne Upgrades Its Information Systems 2 Case- 02 4 Farmers Insurance Finds Higher Revenue and Lower Claims in Information 4 Case- 3 6 Fedex applies Telecommunications in package delivery 6 Case- 04 8 Gerber Develops System to Manage Customers’ Inventory 8 Case- 05 10 Flow chart identification 10 Case- 06 11 Developing a Wireless Net to Improve Customer Service 11 Case- 07 12 eBay a leading E-Commerce 12 Case- 08 14 Success of Amazon
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The healthcare industry is a very innovative and vital system that relies on efficient‚ cost-effective solutions that will leave a lasting stamp on our healthcare system. All firms believe they have an angle on how to solve the current broken healthcare system. Chris Kryder was a medical doctor who also went to business management school to learn the internal and external processes on how to conduct business. Later these lessons enlightened him on exactly where his ideas could best be served by
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The Case Against Tipping Pros and Cons 1. Already paid a salary 2. Shouldn’t feel guilt to tip 3. More discretion equates to unpleasantness 4. Minimal amount of time and effort exerted 5. We are not programmed to give money away 6. Equivalent to a tax Yes‚ but essay Being part of the service industry can be a very non-rewarding job. Many people do not understand the preparation that takes place to provide good service. Usually before a restaurant opens the staff
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least one alternative item for each main recommendation is included‚ as well as suggested supplemental readings that may provide a broader conceptual context. Cases form the core of many modules but we also include readings from Harvard Business Review‚ background notes‚ and other course materials. I. Overview of suggested content (HBS cases unless otherwise noted) Title 1. Module Overview Principles of Pricing (HBS note) and Colonial Homes Supplement: Marketing Analysis Toolkit: Pricing and Profitability
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Summary: Clearwater Seafood (Clearwater) is a seafood company located on the east coast of Canada‚ and Clearwater Seafood income Fund with operations around the world. As a result of the increasing importance of the Canadian dollar relative to other currencies of the world‚ Clearwater recently stopped paying their distributions. The decision faced by the financial director to determine the strategy of the company should take to enable it to recover its distribution. This is due to the choice between
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1. How and where are platelets produced in the body? Platelets are known as thrombocytes and are produced in red bone marrow. They are stimulated when a blood vessel becomes injured and breaks. Platelets are responsible for clotting a vessel to stop the body from losing all of its blood. 2. Describe the role played by platelets in hemostasis. Hemostatis involves constriction of blood vessels‚ activity of platelets‚ and activity of blood clotting factors. Platelets work together with other blood
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NSE 481 Fall 2017 Homework: #1 Date Due: October 5‚ 2017 1) Summary The study by Yajima et al. (2015) details estimations of individual doses for returnees who were previously evacuated from the Fukushima Nuclear Disaster. Individual estimates were made for different categories of evacuees who were meant to return to three designated Iitate Village‚ Kawauchi Village‚ and Tamura City in Fukushima. The data required for the estimates was obtained from measurements of individual doses and ambient external
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In this scenario the recent policy implemented by Anytown’s department of job and family services to remove the child from the home and placed into child state custody due to child endangerment in my opinion is one that should be enforced in every state “although violent crime rates declined in recent years for most age groups‚ victim data revel that young people face a much greater victimization risk than older persons. (Siegel‚ 5th edition) One major ethical issue that comes to mind is “what is
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