Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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Academic Writing: The Relationship between the Author and the Audience Academic writing is an ambiguous term. There are several articles that have been written about‚ trying to define it‚ to understand it. Each article represents a different aspect of academic writing. Some talk about the relationship between second language learner and academic writing‚ others argue that academic writing is too impersonal and students fail to communicate in their writings because they fail to grasp the meaning
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The poem‚¨You Think You Won By Getting Rid Of Me‚ When In fact You Lost The day You let me Go¨ by Mandie Michelle Sanders is about a girl who found out that her boyfriend had cheated on her. The poet uses what looks to be a free verse poem. It doesn’t really have a rhyme scheme. The message that the writer put out is that dating can be dangerous and heartbreaking. Even the most trustworthy people could break your heart in an instant. People have to be careful about who they trust. In the middle
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Dangers of a Captive Audience Teachers have a significant role in American society as they help foster essential skills and instill knowledge into their students. Excellent teachers are responsible for the success of any modern country. Teachers selflessly serve for the interests of society rather than for their own interests. Though the vast majority of teachers are dedicated and honest citizens‚ they are some dangerous teachers whom take advantage of their students. The students are a
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Shakespeare in his time were performed to influence his audience and provoke thought and debate the social‚ cultural and economic events that were taking place at that time. Shakespeare’s Hamlet‚ in particular‚ was a reflection of the events happening during the Elizabethan era. In this essay‚ the focus is mainly on Act IV scene IV and the speech of Hamlet and the essay focuses on answering the question of the effect Hamlet had on the audience in the Elizabethan era‚ specifically culturally‚ socially
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Our Resource Database includes quality resources and funding opportunities to help you make healthy changes. You can search by cost‚ grade and wellness category to find the best resources for your school. Most resources in the database are free and many others are discounted for Healthy Schools Program members. Our Success Stories Database publishes stories from member schools that are leading the movement with creative and innovative ways to improve the health of students and staff. This is a
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Complete a close analysis of a TV studio produced show or segment that includes a studio-based interview. Identify and discuss the format and production elements used to execute a studio-based interview. 1 Michael Parkinson made his debut as a talk show host with his own Parkinson show in 1971. After being on air for 25 years Parkinson came to an end as Michael Parkinson retired. Parkinson falls under a factual programming/ light entrainment TV genre. Generally‚ Parkinson uses a simple format
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Audience Pleasures Pleasures of relatiblilty- The IT Crowd is set in an office building and follows the daily lives of the IT department within this company. This is relatable to the target audience‚ who would be young adults- middle aged‚ and therefore working also‚ and would probably we able to relate to working collectively with a team ‚ and the individual unique characters within the department. For example‚ the contrast between the people working on the top floor of the building‚ compared
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both the gel and paste. II. This ad will appeal to the boys section of this target audience. They are boys from ages 12 to 18. We are targeting the boys for this ad because it is half of our target audience. III. This ad will be emphasizing the whitening power of the toothpaste because a lot of boys use toothpaste because it whitens their teeth. IV. It uses humor which all the surveyors had in common when asking what their favorite ads/commercials are. It also uses self-empowerment which relates
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Sonic Marketing Plan & Exercises : With Chapter 3: Jane Melody asks you to scan Sonic’s external environment for early warning signals of new opportunities and emerging threats that could affect the success of the Sonic 1000 PDA. Using Internet or library sources (or both)‚ locate information to answer three questions about key areas of the macroenvironment. What demographic changes are likely to affect Sonic’s targeted segments? What economic trends might influence buyer behavior in Sonic’s
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