- The Meaning of Vertical and Horizontal Integration Horizontal integration is where an organisation owns two or more companies‚ on the same level of the buying chain. An example of this is the First Choice Group; they own First Choice Travel Agency and First Choice Hypermarket‚ both of which are on the same level of the buying chain. The advantage of horizontal integration is that it can increase the company’s market share. Another good example of this type of integration is when
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airline had its own system‚ disconnected from other airlines or ticket agents‚ and usable only by a designated number of airline employees. Travel agents in the 1970s pushed for access to the airlines ‘systems. Today‚ air travel information is linked‚ stored‚ and retrieved by a network of Computer Reservations Systems (CRS)‚ accessible by multiple airlines and travel agents. The global distribution system (GDS) makes for an even larger web of airline information‚ not only merging the buying and selling
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Chapter 1 Background of the study Before the existence of many highly developed computer system it’s started from manual method. And the age old say’s that necessity is the mother of all inventions. Because of the need of business industry‚ different technologies and computer system has been grown. Nowadays with the use of internet‚ many ordinary task and businesses that people conducted were made feasible like buying products through online. The study will emphasize the effects
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Many potential customers are uncertain of the position they wish to reach. Part of the value connected with travel agencies is the knowledge they own regarding destinations. Clients look to the agency to provide them with sound recommendation for a competitive price. Adventure Worlds is certain in its ability to do so. Time is a precious product. Adventure World be able to save the customer time and money‚ and help to ensure that they are fulfilled with their vacation. Marketing Programs Clients
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to find a way of characterising the attributes of a Travel Agent environment. The case is all about Huella Online Travel faces several challenges in penetrating the Hong Kong market. While Hong Kong enjoys one of the highest Internet penetration rate in the world‚ its tech-savvy people are perplexingly wary of transacting business online. Huella situates itself in this kind of market‚ where people generally shun e-businesses‚ including air travel bookings‚ for perceiving it as a high-risk trade to
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In the tourism industry‚ travel agents‚ tour operators etc. are considered the intermediaries (distributors). Their main task is to bring buyers and sellers in the field together and reduce transaction and supply/ownership costs between buyer and seller‚ instead of completely eliminating an intermediary (such as a distributor). Benefits of Tourism Intermediaries For the producer: * they are able to sell in bulk (for example: hotels) and might be able to transfer a certain risk to the
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the tourism industry many growth opportunities Travel Agent -act as intermediaries between the customer and the supplier -Supply the public with travel services Travel agents deals with a diverse range of task including: •book accommodation‚ transport‚ tours and cruises for clients •prepare itineraries •issue tickets and collect payment •do general administration duties •organize and book conferences •give advice on travel or holiday plans •give information on accommodation
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Huella Marketing Research 1-INTRODUCTION: Founded in 1999 in Kuala Lumpua‚ Malaysia‚ Huella Online Travel was an Internet travel portal targeting Greater China and Asian Pacific. Huella online travel agent is a retail business‚ that sells travel related products and services to customers‚ on behalf of suppliers‚ such as airlines‚ car rentals‚ cruise lines‚ hotels‚ railways‚ sightseeing tours and package holidays that combine several products. Huella ‘s Hong Kong was launch in 2000. Up to
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the festival of lights‚ with his parents. Sama knew the drill. He used to travel by bus from Bangalore to Hyderabad almost every alternate weekend. But on this occasion when Sama reached his travel agent‚ he hit a brick wall. Being festival season‚ there was heavy demand; there were no seats available‚ he was told. Sama was frantic. His parents were expecting him and he didn’t want to disappoint them. He went from one travel agent to another but with no luck. He finally ended up spending Diwali by
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basic framework for creating a marketing strategy along with business strategy of the firm. The travel company Virgin travel international (HTI) is planning to start its operation this year‚ which will serve products and services in the travel industry. The company will provide its services to the domestic and international tourists. The Dream line has the intention to provide both individual and group travel facilities to the cities in UK to the cities in India. The services that will be included in
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