shown at the auto show? How could Geely overcome the lack of brand name and the negative country-of-origin quality image that Chinese manufacturers have? Keywords: international marketing; international business; globalisation; internationalisation; automotive; Geely Motors; Chinese companies. Reference to this paper should be made as follows: Alon‚ I.‚ Fetscherin‚ M. and Sardy‚ M. (xxxx) ‘Geely motors: a Chinese automaker enters international
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outsider to lead a turnaround. Alan Mulally‚ a design expert from the aerospace industry‚ was elected President and CEO‚ giving new hope to the company’s stakeholders. He is leading a new restructuring and cost-cutting plan with a “less is more” vision‚ a strategy that stands in stark contrast to Ford’s traditional “bigger is better” approach. With fierce Japanese competitors using lean operations to fight for industry leadership‚ Mulally’s strategy has to make an impact quickly. Considering Ford’s
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Mercedes-Benz Mercedes-Benz 1 Mercedes-Benz 2 Overview Mercedes-Benz is a German automotive company that dates back to the early 1900’s. In 1901‚ Karl Benz started the Mercedes-Benz company. Though he had previously built his first automobile in 1886‚ The Mercedes-Benz brand was not established till 1901. In the first year of the company’s existence‚ Karl Benz
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Foreign Direct Investment and Recovery in Southeast Asia. London‚ OECD publishing. Pecotich‚ A‚ 2006. Handbook of Markets and Economies; East Asia‚ Southeast Asia‚ Australia‚ and New Zealand‚ NY: M.E. Sharpe. Runckel‚ W. C‚ 2005. Thailand Automotive Industry Update 2005‚ Runckel & Associates [Online]. Available at: http://www.business-in-asia.com/auto_article2.html [Accessed 11th November 2010] Setiono‚ M‚ not dated
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of Palladium Automobile Industry and Palladium: Most automobiles use catalytic converters made from palladium. It is used as a catalyst for hydrogenation/dehydrogenation reactions and for petroleum cracking. Palladium provides cost advantages over platinum and it can handle higher temperatures‚ thus most automobile manufacturers use Palladium and there is great demand for it. Consumption will beat production by 511‚000 ounces in 2013‚ or about what the car industry uses every seven weeks‚ Barclays
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EFFECT OF AFTER SALE SERVICES ON CUSTOMER SATISFACTION AND LOYALTY IN AUTOMOTIVE INDUSTRY OF ETHIOPIA BY KINDYE ESSA MUSTOFA ADDIS ABABA UNIVERSITY COLLEGE OF MANAGEMENT‚ INFORMATION AND ECONOMICS SCIENCE MASTER OF BUSINESS ADMINISTRATION PROGRAM August 2011 EFFECT OF AFTER SALE SERVICES ON CUSTOMER SATISFACTION AND LOYALTY IN AUTOMOTIVE INDUSTRY OF ETHIOPIA A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment to the Requirements
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Hyundai: A Global Success Story The automotive industry is among the largest and most global sectors in the world. Any shift in the automotive industry has consequences for firms around the globe. Hyundai Motor Company (HMC) is a rising star in the global automotive industry. South Korea’s number one carmaker‚ HMC produces about a dozen models of cars and minivans‚ as well as trucks‚ buses‚ and other commercial vehicles (www.hyundai-motor.com). . Popular exported models are the Accent
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American automotive industry. Michigan automotive history starts in the 1890s‚ when inventors tinkered the idea of self-propelled vehicles and later developed into the worlds top automotive producing city‚ hence the name “Motor City.” In this paper we will identify a brand I am passionate about‚ explain reasons why‚ discuss loyalty associated to customer relations‚ and identify competitors within the same industry. Favorite Brand Although the United States has one of the largest automotive markets
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1 A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd. MBA (INDUSTRY INTEGRATED) SEMESER - 4 SUBMITTED BY:Vinay Krishna Dasi PROJECT GUIDE Mrs.Rashi Ghagade INTERNATIONAL INSTITUTE FOR LEARNING IN MANAGEMENT BUSINESS SCHOOL IILM BS KNOWLEDGE TOWER‚ SECTOR 11/20‚ BELAPUR‚ NAVIMUMBAI 400614 EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT UNIVERSITY 1 EIILM UNIVERSITY 2010 CERTIFICATE This is to certify that Mr.Vinay Krishna Dasi (Enrollment No:- EIILMU/O8/F0726) has successfully
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companies that are direct competition are:- Hyundai motors company. Honda motors company. Ford motors company. The Hyundai Motor Company‚ a division of the Hyundai Automotive Group‚ is South Korea’s largest car maker. It is headquartered in Seoul‚ South Korea. In 2005‚ the combined sales of the Hyundai KIA Automotive Group made it the world’s sixth largest vehicle manufacturer. In Ulsan‚ South Korea Hyundai operates the world’s largest integrated automobiles manufacturing facility which
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