Bally Totally Fitness Case Study 1. What is this case about ? This case presents a case analysis concerning Bally Total Fitness a leading US health club operator. It focuses on Bally’s competitive challenges financial difficulties and implementation plan. It gives us a presentation of Bally’s history and its current situation from a leading firm to the difficulties faced last couple of years (Stock price collapsed and competition intensified); it also provides us a market analysis of the U.S club
Premium Health club Exercise Swimming pool
BALLY TOTAL FITNESS GROUP 2 PRESENTATION BALLY TOTTAL FITNESS CLUB • INITIALLY A GAMBLING EQUIPMENT COMPANY‚ BALLY TOTAL FITNESS HAS GROWN TO BECOME A LEADING FIRM IN THE U.S. HEALTH CLUB INDUSTRY. IT HAS GROWN ITS REVENUE OVER THE YEARS TO $954 MILLION IN 2003. • BALLY STARTED ITS ROOTS IN THE HEALTH AND TENNIS CORPORATION BY BUYING AILING GYMS IN 1962 AND LATER IN 1990’S DIVERSIFIED AND RECHRISTENED TO BALLY ENTERTAINMENT IS THE HEALTH CLUB INDUSTRY STRUCTURALLY ATTRACTIVE OR UNATTRACTIVE?
Premium Brand Customer service Health club
the course: a) What are the most important strategic issues that Bally Total Fitness is facing? Strategic assumptions * Health clubs would become more diverse as they catered to certain demographics or created niches for themselves. The next great bonanza has to be the kids”‚ baby boomers another “bonanza market” * The market will continue growing due to the concern about the health and well-being. SWOT Internal Strengths * Leading firm in 2004 in the U.S. Health Club
Premium Health club Exercise Management
Bally Total Fitness Marketing Audit Bally Total Fitness is the largest‚ and only nationwide‚ commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com‚ 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and
Premium Exercise Marketing Health club
Commission (SEC) found that Bally Total Fitness Holding Corporation‚ a nationwide commercial operator of fitness centers‚ fraudulently accounted for three types of revenues it received from members. The SEC also charged the audit firm and six partners for their roles in the accounting violations. Visit the SEC’s website (www.sec.gov) and search the link to “Litigation Releases” to locate Litigation Release 20470 issued on February 28‚ 2008 against Bally Total Fitness Holding Corporation to learn
Premium Audit Risk Exercise
Bally Total Fitness Bally Total Fitness started with a different competitive strategy than they currently have. Bally began with a differentiation competitive strategy. Bally would sign clients to a 36 month contract‚ charge an initiation fee between 49 and 99 dollars‚ and then charge a monthly membership fee between 19 and 39 dollars. Bally’s differentiation strategy worked early on because of them being the US leader in the membership fitness industry. Also‚ Bally could charge a premium and sign
Premium Exercise Bodybuilding Strategic management
20470 and related press releases associated with the fraud at Bally Total Fitness Holding Corporation: a. According to the SEC press releases and Litigation Release No. 20470‚ Bally fraudulently accounted for three types of revenue it received from members: initiation fees‚ prepaid dues‚ and reactivation fees. Initiation fees: Bally fraudulently and prematurely recognized revenue from initiation fees. Part of the price of a Bally health club membership was a one-time initiation fee that was
Premium Contract Audit Income
Running head: PERSONAL STATEMENT TO PURSUE AN MBA Personal Statement to Pursue an MBA My personal statement begins with my American journey. A journey of faith and courage in the face of adversity that has taken me to where I am today. And it remains still a work in progress. And an MBA will surely help accelerate that. I was sixteen years old when my family left the Philippines‚ my birthplace and migrated to the United States to pursue the American dream that many in the
Premium Marketing Sales American Dream
SWOT analysis on the Anytime Fitness and the Jetts Introduction As the living quality has been continuously improved in recent years‚together with the widely spread sense of keeping fit‚fitness clubs are becoming more and more popular in Australia.Among all those fitness companies‚the Anytime Fitness and the Jetts are the most rapidly growing ones ‚which both offer the 24/7 access to all clubs they own. I’ll compare the model of these two company using SWOT analysis. Company overview According
Premium Health club Physical exercise Australia
Mountain Brook Fitness Center SWOT Analysis The Mountain Brook Fitness Center is a business which provides service in health and fitness. The fitness center currently offer swimming‚ tennis‚ court sports‚ massage‚ physical therapy‚ childcare‚ and cardiovascular and weight training fitness center. It attracts mostly young people under the age of 45 and accredits the center success of the ability to provide childcare services to its members. The Mountain Brook Fitness Center is located in a city
Premium Management Strategic management Marketing