BALLY TOTAL FITNESS GROUP 2 PRESENTATION BALLY TOTTAL FITNESS CLUB • INITIALLY A GAMBLING EQUIPMENT COMPANY‚ BALLY TOTAL FITNESS HAS GROWN TO BECOME A LEADING FIRM IN THE U.S. HEALTH CLUB INDUSTRY. IT HAS GROWN ITS REVENUE OVER THE YEARS TO $954 MILLION IN 2003. • BALLY STARTED ITS ROOTS IN THE HEALTH AND TENNIS CORPORATION BY BUYING AILING GYMS IN 1962 AND LATER IN 1990’S DIVERSIFIED AND RECHRISTENED TO BALLY ENTERTAINMENT IS THE HEALTH CLUB INDUSTRY STRUCTURALLY ATTRACTIVE OR UNATTRACTIVE?
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In your document‚ analyze and explain using ANY OR ALL models/material from the course: a) What are the most important strategic issues that Bally Total Fitness is facing? Strategic assumptions * Health clubs would become more diverse as they catered to certain demographics or created niches for themselves. The next great bonanza has to be the kids”‚ baby boomers another “bonanza market” * The market will continue growing due to the concern about the health and well-being. SWOT
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Bally Total Fitness Marketing Audit Bally Total Fitness is the largest‚ and only nationwide‚ commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com‚ 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and
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Bally Total Fitness Bally Total Fitness started with a different competitive strategy than they currently have. Bally began with a differentiation competitive strategy. Bally would sign clients to a 36 month contract‚ charge an initiation fee between 49 and 99 dollars‚ and then charge a monthly membership fee between 19 and 39 dollars. Bally’s differentiation strategy worked early on because of them being the US leader in the membership fitness industry. Also‚ Bally could charge a premium and sign
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Bally Totally Fitness Case Study 1. What is this case about ? This case presents a case analysis concerning Bally Total Fitness a leading US health club operator. It focuses on Bally’s competitive challenges financial difficulties and implementation plan. It gives us a presentation of Bally’s history and its current situation from a leading firm to the difficulties faced last couple of years (Stock price collapsed and competition intensified); it also provides us a market analysis of the U.S club
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1. Summarize the type of work you were involved in‚ interactions you had with work colleagues‚ etc. My internship at Marcel’s Total Fitness is very perfect‚ touching all aspects of a well formulated strength and conditioning training program. I chose this Marcel’s Total Fitness and Athletics because it is attracting me‚ and it is very well structured. I got opportunity to do an internship and I learned a lot the people I worked with the different cultures I interacted with and really opened my mind
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Bally total fitness originated as an average health and tennis club in 1962. Who would have thought they would be where they are today. Like many other major companies sometimes it pays to be in the right place at the right time. Today they are one of the major companies in a 14 billion dollar health club industry. "They are the third biggest health care chain behind Curves for women and the YMCA".Currently they have around four million members and 420 facilities. They currently have operations in
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Case Study Fitness Plus‚ Part A A. Synopsis Fitness Plus is a full-service health and sports club situated in a large suburban office park. They provide facilities and services for three primary activities: fitness‚ recreation‚ and relaxation. There are four primary areas of the club where the fitness activities take; the aerobics room‚ the free weight room‚ a workout room with Nautilus equipment and a larger workout room with cardio equipment. In addition‚ there are eight racquetball courts‚
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According to the case study‚ membership has been increasing since the opening of the club. It is stated that the growth brought complaints from members of overcrowding and unavailability of equipments. This clearly shows that the capacities of existing facilities are indeed constrained. This means that there are more members but less equipments or space for them to exercise. Complaints were mainly focused on the Nautilus‚ cardiovascular‚ and aerobics fitness area. Based on the case study‚ the aerobic
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Cardiorespiratory fitness: Cardiorespiratory fitness (endurance)‚ a component of physical fitness is the ability of the circulatory and respiratory systems to supply oxygen during sustained physical activity. Usually expressed as measured or estimated maximal oxygen uptake (VO2 max). Maximal oxygen uptake (VO2 max ) is the body’s capacity to transport and use oxygen during a maximal exertion involving dynamic contraction of large muscle groups‚ such as during running or cycling. It is also known
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