“EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” Submitted In The Partial Fulfillment Of Degree Of MBA Batch 2006-08 SUBMITTED TO: - SUBMITTED BY:- Mrs. Riya Sharma Rishi Gupta (Project Guide) Roll no. 0471483906 [pic] MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY PSP AREA‚ SECTOR-22 ROHINI‚ DELHI—110085 Ph: 25489493- WHOM
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State Bank of India is the largest state-owned banking and financial services company in India. The Bank provides banking services to the customer. In addition to the banking services‚ the Bank through their subsidiaries‚ provides a range of financial services‚ which include life insurance‚ merchant banking‚ mutual funds‚ credit card‚ factoring‚ security trading‚ pension fund management and primary dealership in the money market. The Bank operates in four business segments‚ namely Treasury‚ Corporate/
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Enhancing Customer Data Enhanced Customer Data Repository is a secure and fully supported data repository with problem determination tools and functions. It updates problem management records (PMR) and maintains full data life cycle management. · combination of all the internal structured business data (CRM‚ ERP‚ POS and all the internal system data) and external unstructured data ( Social media data‚ feedback surveys‚ Audios‚ Videos‚ streaming data‚ Call center data‚ images) · unmanageable volumes
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STUDY ON INNOVATIVE PRODUCT AND SERVICES IN AXIS BANK Executive Summary The project is based on the product and services of Axis bank. AXIS Bank is India’s third largest private sector bank. It started its operation in 1994 and after that‚ the Government of India allowed new private banks to be established. Before it was as United Trust of India (UTI) bank that had a special position in the Indian capital markets and has promoted
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COMPARATIVE STUDY OF CUSTOMER SATISFACTION IN INDIAN PUBLIC SECTOR AND PRIVATE SECTOR BANKS 1Puja Khatri & 2yukti Ahuja 1 School of Management Studies‚ Guru Gobind Singh Indraprastha University‚ Kashmere gate‚ Delhi‚ India 2*Jagan Institute of Management Studies‚ 3‚ Institutional area‚ sector – 5‚ Rohini‚ Delhi – 85‚ India ABSTRACT With the advent of liberalization policy and RBI’s easy norms several private and foreign banks have entered in Indian banking sector which has given birth to cut throat
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the way the employees will behave the customers. In order to achieve this‚ there are some subtle behaviors that can send the most powerful messages to the customers. These involve the prompt initiation of the conversation‚ verbal greeting‚ getting customer committed which are all to welcome the customer as a guest. Hi is a good word with a smile on face to greet. Apart from these‚ icebreakers are also important which dispel the suspicious thoughts of the customers by using some compliments‚ comments
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quality means to customer’s satisfaction‚ which leads to customer loyalty‚ considerable practitioner interest has focused on programs to improve service quality. Customer perception is very important factor to measure service quality. This paper aims to assess customers perception on the different dimensions of service quality such as responsiveness‚ tangibility‚ assurance‚ empathy‚ reliability and the overall service quality in Standard Chartered bank‚ the top banking service provider in Bangladesh. This
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NATIONAL OPEN UNIVERSITY OF NIGERIA SCHOOL OF ARTS AND SOCIAL SCIENCES COURSE CODE: PCR 276 COURSE TITLE: PERCEPTION AND CONFLICT 1 2 COURSE GUIDE PCR 276 PERCEPTION AND CONFLICT Course Developer/Writer Godwin Ogheneochuko Unumeri (M.Sc.) Author‚ Social Scientist and Independent Researcher‚ Lagos‚ Nigeria. Course Editor Dr. Hammed T. Ayo Department of Guidance and Counselling Faculty of Education University of Ibadan Course Co-ordinator Durojaye Oyedolapo
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Presentation on Analyzing Consumer Perception Basic Case Study • The case study discuss about what is consumer perception • What are the dimensions set to do study on perception of consumer • Different sections discussed: Data collection & Profile analysis Perceptual mapping technique Analyzing the maps in new product development Contents • Consumer Perception • Example of Black & Decker • Different sections : Section I : Data collection & profile analysis Section
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The main achievement of Jyske Bank was their ability to improve quality service and to deliver a service matching perfectly customers’ expectations. The gap model of service quality‚ developed by V.A Zeithmal‚ A. Parasuraman and L.L Berry‚ in Delivering Quality Service: Balancing Customer Perceptions and Expectations‚ will help us to understand how Jyske Bank managed to close the gap between customers’ expectations and perceptions (the customer gap). Briefly‚ the gap model states that an organization
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