BRAND MANAGEMENT Project on LOREAL L’Oreal Today’s Cosmetic market place is a huge global economy worth approximately $40 billion‚ mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L’Oreal. Brand Personality The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the ’Because you’re worth it’ strap line‚ L’Oreal
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Principles of Marketing L’Oreal 1. The core‚ tangible and augmented products L’Oreal sells. The core product of the hair care products sold by the company includes the customers feeling good about themself after using the product. The tangible is he physical hair care product e.g. bottle‚ what the product claims to do for e.g. more shiny hair. 2 L’Oreal’s marketing managers have key branding decisions they must make. These include selecting a brand name and going onto getting a brand
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addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable‚ wealthy‚ and beauty-conscious class of urban consumers‚ cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27
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company performances badly in Western Europe which is also a cause of slow revenue growth. Moreover‚ its moral issue on animal testing is also a problem affecting the company’s profitability. It is recommended the company should differentiation its products compared not only with the competitors such as P&G and Estee Lauder but also the company’s own brands. 4.) Introduction This report is aiming to give the best solution to L’Oreal of its biggest threat with a SWOT analysis. The reason of choosing
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Strategies For Indian Market Ultra Doux Shampoos • Masstige product under the brand name Garnier • Combination of low cost and natural ingredients • Price at 15% premium of their nearest competitor • Positioned as a superior alternative to Conditioner Shampoo and provided excellent performance Ultra Doux • Contributed to 30% of sales value of entire Ultra Doux Range of products Conditioners Excellence Hair Colorants • Breakthrough product which was a result of strong gap analysis • It’s patented
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Ansoff matrix The Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy. Ansoff’s product/ market matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The traditional four box grid or matrix Ansoff model Alternative Ansoff style matrix A revised version of the Ansoff matrix featuring a 3×3 or nine box grid or matrix. History – The Product / Market Matrix Igor
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of their registered office and head office set up in Paris. In 1909‚ a French chemist‚ Eugène Schueller invented a non-toxic hair dyes and sold it to hairdressers‚ in the same year he founded L’Oreal company focus on research and innovation in product of beauty. In 1933‚ the first soap free shampoo was produced. In 1960‚ hairspray was produced. In 1963‚ L’Oreal listed on the stock change and same year first foam bath was produced. In 1980‚ the first perm solutions that protect hair were produced
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advantage in the local market. In L’Oreal’s case‚ as CEO Jean-Paul Agon illustrates‚ “the very nature of our business makes diversity absolutely vital”. Because L’Oreal is multinational‚ its products have to cater to a very broad audience. Much of L’Oreal’s success can be attributed to its creativity in product design and innovation. A diverse pool of creativity‚ therefore‚ becomes a necessity to meet L’Oreal’s diverse market. In addition‚ L’Oreal should assess the costs of the strategy. How much
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Empresa B2B: L’ORÉAL Situación del Mercado: La evolución del sector de productos de tocador‚ cosmética y perfumería mostró que durante la convertibilidad –tras la apertura comercial de los ’90 favoreció la entrada de empresas multinacionales y generó una alta concentración de las ventas en pocas firmas. Asimismo‚ el crecimiento ininterrumpido de las importaciones durante esos años‚ la reducción y posterior eliminación de los impuestos internos y el proceso de transformación de las vías de comercialización
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Loreal Paris Created in France‚ L’Oréal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. L’Oréal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation‚ performance‚ style and a sense of premium is encapsulated in the ’because you’re worth it’ philosophy. Our core values are supported by our strong investment in scientific research and technology
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