* 1. Chapter 8 STRATEGIC MANAGEMENT © 2003 Pearson Education Canada Inc. 8.1 * 2. LEARNING OBJECTIVES You should be able to: Explain the importance of strategic management Describe the steps in the strategic management process Explain SWOT analysis Differentiate corporate-‚ business-‚ and functional-level strategies 8.2 * 3. LEARNING OBJECTIVES (continued) You should be able to (continued): Explain what competitive advantage is and why it’s important to organizations Describe the five competitive
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Case study Portfolio analysis and planning in a retail group Bear is a large department store in downtown St Gallen which has belonged to the family of the same name for three generations. Offering a full range of goods‚ it has been able to preserve its domonance in the region. Figure 1 presents the range of goods sold and estimates for current turnover. |Product goup |Turnover in mil. CHF
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What makes us the way we are? Why are some people predisposed to be anxious‚ overweight or asthmatic? How is it that some of us are prone to heart attacks‚ diabetes or high blood pressure? After reading the Times article by Annie Murphy Paul‚ the purpose is very clear. With more and more babies being born everyday you need to keep people in the know. This specific article is to inform readers of things that could affect the fetus even before birth. Cancer‚ biological disorders‚ heart disease‚ and
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and is loosing the focus while on the other hand some critics compare Starbucks’ coffee with Mc Donald’s´ hamburger and believe that they will grow up more and more as the dominant player on this market . With the help of the SWOT analysis and the BCG matrix the situation of Starbucks can be analyzed after finding out‚ why people pay more money for a coffee‚ than in other coffeehouses. What has suddenly made people across the world willing to pay three to four times more for a cup of coffee
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INTRODUCTION BACKGROUND Masafi Water Company‚ established in 1976‚ is a locally based leading brand in the UAE. The home of this water lies in the mountainous region named Masafi found in Ras Al Khaimah‚ which is one of the sevens Emirates in the UAE. The bottled water market in the UAE is currently ablaze with a remarkable 30% growth in bottled water consumption. Water consumption in UAE is expected to rise from 514.5 million litres to 768.1 million litres by 2015. Both domestic and international
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fold goal Branding STP Service style Product style Outline 3 Marketing department Marketing techniques Burger king’s environmental internal forces Burger king’s environmental external forces Burger king’s Marketing Mix BCG Matrix Conclusion Introduction 4 Mission statement 5 “We will prepare and sell quick service food to fulfill our guest’s needs more accurately‚ quickly‚ courteously‚ and in a cleaner environment than our competitors. We will conduct all our
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units. Quickmba.com (2010) states the screen was developed in an effort to improve an already utilized system called the BCG Matrix. The new GE Screen identified two areas of improvement. First‚ the GE Screen utilized the axes as industry attractiveness and unit strength while the BCG Matrix used market growth and market share. Second‚ the GE Screen has nine cells and the BCG matrix has only four. In the 1980 and 1990s GE developed an effective global culture as it continued its expansion into
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FINAL PROJECT PRESENTATION SUNSILK A Project By Presented to : Table of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation‚ Targeting‚ Differentiation‚ and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better
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that have a high growth potential. It supports company’s athletes and has an apparel contract [4]. It has an agreement with Roger Federer to be the most lucrative tennis endorsement. Nike Run Club application is also could be an example of stars in BCG Matrix. This application allows runners to track their runs‚ create their own workout programs‚ listen to music‚ find new sport-lover friends and receive motivational messages from famous athletes. According to fitness app statistics from Survey Monkey
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Negro Baseball Leagues Baseball is known as one of America’s favorite pastimes. A fun filled family outing would include a picnic and a trip to see their favorite Major League Baseball team play. The faces of the children would light up when they caught a foul ball. This pastime of "baseball" was one of segregation and a naïve sense of enjoyment‚ for the "baseball" that they knew was a game of only Caucasian Americans. Little did they know‚ some of the most talented players were African-American
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