ADDIS ABABA UNIVERSITY School of Graduate Studies College of Commerce Department of Marketing Management A Study on Marketing Strategy to Enhance Sustainable Tourism Development in Bahir Dar and its Environs By: Aschalew Adane ID No: GSR/0641/04 Advisor: Getie Andualem (PHD) Thesis Submitted To The School Of Graduate Studies Of Addis Ababa University In Partial Fulfillment Of The Requirements For The Award Of Degree Of Master of Arts In marketing management May‚ 2013 Addis Ababa
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Tourism Policy of the Government of Bangladesh Summary The expansion of the tourism throughout the world has increased competition among the tourist destinations‚ trying to attract more tourists by adopting appropriate marketing techniques and strategies. Failure of doing so by a particular marketer will lead to a less competitive in the world tourism market. Bangladesh lacks the coordinated efforts among different ministries related to tourism like Ministries of Home‚ Civil
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Contribution to GDP above world average • In India‚ the sector’s direct contribution to GDP is expected to grow at 7.8 per cent per annum during 2013–2023 vis-à-vis the world average of 4.2 per cent Create higher employment • The travel & tourism sector in India is estimated to create 78 jobs per USD18‚366 of investment compared to 45 in the manufacturing sector Higher investments • Travel & tourism’s contribution to capital investment is projected to grow at 6.5 per cent per annum
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Introduction | 3 ~ 4 | 2. Food‚ Culture and Tourism | 5 | 2.1 What Do Restaurant Do? | 5 | 2.1.1 How to Promote? | 5 ~ 6 | 2.2 Food Tourism as Destination Marketing | 7 | 2.2.1 Competitiveness | 7 ~ 8 | 2.2.2 Benefits and Impacts | 8 ~ 9 | 2.2.3 International Trends | 9 | 2.2.4 The Key Tasks of Marketing Management | 9 ~ 10 | 2.2.5 The Utilisation of Food as a Tourism Attraction | 10 | 2.2.6 The Need of Framework for Food Tourism | 10 | 2.2.7 Stakeholders Involvement |
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A project on GOA tourism 2013 Divyanshu Sharan BBM(IB) div C 192 3/18/2013 introduction : goa Goa‚ a tiny emerald land on the west coast of India‚ the 25th State in the Union of States of India‚ was liberated from Portuguese rule in 1961. It was part of Union territory of Goa‚ Daman & Diu till 30 May 1987 when it was carved out to form a separate State. Goa covers an area of 3702 square kilometers and comprises two Revenue district viz North Goa and South Goa. Boundaries of Goa
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Tourism in LEDCs- Gambia Gambia is described as ‘The Smiling Coast of Africa’ and despite being one of the smallest countries within Africa‚ it is quite a stable place. However‚ the level of stability within the country is much higher than that of wealth or prosperity as the soil quality mainly only allows the growth of peanuts‚ which Gambia highly relies upon the export of. In recent years there have been attempts to generate oil from Gambia‚ but there has been no successful attempts at striking
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Ronald Coase noted‚“The cost of doing anything consists of the receipts that could have been obtained if that particular decision had not been taken.” For example‚ the opportunity set for this Friday night includes the movies‚ a concert‚ staying home and studying‚ staying home and watching television‚ inviting friends over‚ and so forth. The opportunity cost of taking job A included the forgone salary of $102‚000 plus the $5‚000 of intangibles from job B. Opportunity cost is the sacrifice of
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Virtual Reality The definition of virtual reality comes‚ naturally‚ from the definitions for both ‘virtual’ and ‘reality’. The definition of ‘virtual’ is near and reality is what we experience as human beings. So the term ‘virtual reality’ basically means ‘near-reality’. This could‚ of course‚ mean anything but it usually refers to a specific type of reality emulation. So what is virtual reality? Answering "what is virtual reality" in technical terms is straight-forward. Virtual reality
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Nielson et al. (2001) applied the marketıng ’paradigm’ to a study of Galway City in Ireland‚which aims to ’develop its tourism product while maintaining its environment.’ They emphasis the distinctiveness of place and the necessity of identifying: the design of the right mix of features and services‚ the development of an image that is attractive to the target market‚the delivery of the destination’s products and services in an accessible way and the promotion of the destination’s values and image
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SESSIONS th 19 – 20th October‚ 2012 Export Growth for Sustained Development TECHNICAL SESSION IV: SECTORAL DEVELOPMENT 2: Services Tourism and Entertainment Srilal Miththapala BSc (Eng) ;CEng; FIEE; FIH; Project Director‚ E U Switch Asia Programme Greening Sri Lanka Hotels Project‚ Past President of the Tourist Hotels Association of Sri Lanka World Tourism Tourism is referred to by many as the world ’s largest and fastest growing industry. It accounts for over 9% of global GDP‚ and in spite
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